Instant Income Small Business Plan Ebook

Instant Income Small Business Plan

Could You Enjoy Cash-Flow Like This... Virtually Overnight?
Well, what if I told you that generating new-found revenues is easier than you think? If you're one of those business owners who approach income generation with the idea that it takes time to land big contracts, develop new products and make multiple sales calls that ultimately generate a new account, you should know that many income-producing activities can be launched in just a fraction of that time.

In other words, some strategies are very quick to execute-and bring in the cash very quickly, too.

Those are the strategies that make up the Instant Income® system. And you don't have to own a traditional bricks-and-mortar business to use these strategies-they can just as easily be applied to your home-based business, if you pursue money-making projects on the side...even if you or your spouse are employed and want to get a pay raise at work by using these strategies to make your employer more money and sharing in the profits.

These are strategies like little-known advertising techniques that are used by just a tiny fraction of business owners out there... strategies for getting your existing customers to spend more money with you-if you have customers already. And if you don't, there are Instant Income strategies that recruit other people to bring in the cash and new customers for you. Other strategies make up the Instant Income system, too, like those you can use to hire professional salespeople at no cost to you...strategies for making tens of thousands of dollars your very first month on the Internet... and on and on.

An Exciting New Kind of 'Business Plan' for Making
Instant Income in Your Small Business
Most small businesses run on cash-if there's money left in the checking account, you know the business is still alive. Well, if you're about to close your business on Friday because there's no money in the checking account, these are methods that can put money there by Thursday night. And yet-they're being used by just a tiny percentage of businesses and solo entrepreneurs out there.

That's why I wrote the original book Instant Income-to detail these little-known strategies for everyone.

Now, to help you get to the next level, I recently developed the Instant Income Small Business Plan-a business plan unlike any you've ever seen-designed specifically to help you and your staff implement strategies that bring in the cash...while at the same time, becoming more focused on implementing these strategies and creating new-found cash-flow for the business.

Forget about proforma numbers, growth projections and other typical "pie in the sky" business plan nonsense. My Instant Income Small Business Plan focuses on the one basic necessity that all small businesses (including start-ups) need in order to grow and thrive: Ways to bring in the cash.

Of course, the Instant Income Small Business Plan doesn't just help you create cash on a one-time, when-you-need-it, emergency basis. It actually helps you establish operations in your business that work continuously... bringing in cash on a regular basis, day after day, through structured, pre-planned campaigns, promotions, sales follow-up, distributor development, list-building and other activities-while you, the business owner, finally achieve real freedom to enjoy life more, pursue the passionate work that compelled you to go into business in the first place or pursue new aspects of the business you couldn't get to before.

You'll find that the Instant Income Small Business Plan will re-focus the entire business-from the owner to the staff to the outsource vendors, suppliers, everyone-on creating substantial new cash-flow and profits for the business. Implemented in earnest, this plan has the ability to automatically generate greater sales from existing customers, recruit other people to help you bring in the cash, turn your advertising into ads that make the phone ring, transform your website into an Internet selling system-and so much more.

And if you're just starting out? This Plan will be even more critical to your success since the most important activities of any new business are to generate prospective customers, sell them products and services for immediate cash-flow, and bring on income-focused staff and vendors to help you handle this new-found activity.

Lots of Employees, Massive Credit Lines, Tons of Distribution... They're NOT Needed to Implement the Instant Income Strategies
You don't need lots of employees (or any for that matter)...you don't need tons of cash to start with (most strategies can be executed free or paid for after the revenues come in)...and you don't need to secure financing from a bank or other lender-because the strategies are designed to work with whatever bank account, business relationships, employees, outsource vendors, advertising schedule and other activities you have (or don't have) in place right now.

With strategies like these, would you be interested in getting your hands on a copy of this business plan for yourself?

You can.

But before I tell you how you can do that, let's take a look at just what you'll discover throughout the 106 pages of detailed, comprehensive and immediately actionable strategies that make up the Instant Income Small Business Plan.

What You'll Discover Inside the Pages of the Instant Income Small Business Plan...
Over seven information-packed sections, you'll learn-in thorough detail-the strategies for finding more customers...in more places...with help from more people than you ever imagined. You'll discover the proven methods for selling these customers more products and services over a longer period of time. You'll learn how to plan your cash-flow generating activity-and how to track your results and response rates. You'll cut through the overwhelming and confusing excess of Internet marketing "strategies" to discover the simple, time-tested 5-page website system that continually attracts traffic and converts visitors to sales.

You'll learn from a New York ad agency professional the trick to getting your press release used by hundreds of media outlets-guaranteed. You'll discover how to build your own team of seasoned cash-generating professionals with virtually no payroll costs whatsoever. You'll even discover how to work with these professionals to continually generate new revenue streams for your business-all while you delegate, direct, mastermind and manage.

Suddenly, you'll be free to work on the business, rather than in the business-perhaps for the first time in your life. You'll have the freedom to work on new aspects of the business, pursue special projects that excite you, collaborate with industry heavyweights you may have wanted to work with-or maybe just take some time off.

Not only will you learn these kinds of business-transforming concepts...

You'll discover 101 individual, easy-to-implement tactics, strategies and techniques like these:

• How to never again pay full rack rate for display advertising space in newspapers, magazines and printed periodicals. This "insider" negotiating technique-known only to agencies and other savvy media buyers-is detailed on page 8 of the Instant Income Small Business Plan.
  
  Six reasons why sales letters sent through the traditional postal service will still trump cheaper marketing methods like email and newspaper advertising. Page 18 details all six scenarios-and even gives you a 5-page planning tool to ensure your sales letter contains every critical element to making direct mail generate instant income for you.
  
• Page 25 details the actual teleconference-call strategy I used to help Jack Canfield generate over $100,000 in just a few weeks. You'll discover why these inexpensive calls are super-effective for generating sales within 24 hours-and how to fill your call with eager listeners who want to become more informed about your product, service and area of expertise. Not only will you get the actual marketing piece I created for Jack, you'll get a four-page, first-of-its-kind guide to planning your teleconference call, sales pitch, guest interviews, Q&A segment and closing statements-word for word.
  
  If you've ever wondered how some businesses get hundreds of new customers free via referral, page 31 details nearly a dozen different referral strategies you could implement in the coming hours, days or weeks. From following up immediately on customer comments to getting others to pro-actively recruit for you, you'll learn the strategies to working with outsiders who could eagerly send new customers to your business.
  
• Can't decide which method to use to start finding new customers for your small business? Not to worry, because page 35 gives you the five criteria for determining which prospecting method to use. From geographic market... to the price of your product or service... to the size of your lead-generating budget and more - these benchmarks will help you make decisions easily and move forward with confidence.
  
  Moving on to page 37, you'll learn-perhaps for the first time ever-the simple, five-page website formula long-time Internet marketers use to attract massive traffic, get prospective new customers to identify themselves, and actually sell products and services directly from their website. If you've struggled to "learn" the Internet game-or have "made do" with just a brochure site, wait until you read how to assemble a website that sells.
  
• Once your website is operating, you'll discover-on page 39-how to keep your message, your products and your sales offers in front of past visitors and buyers... helping them make future buying decisions that bring you even more money. Page 40 even gives you the four-step process for writing these offers for optimum impact. If you've always known that you need to run regular promotions, but don't have an intact customer and prospect list... if pushing a few buttons and sending a promotional offers to thousands of people appeals to you... if you simply don't have the budget for more expensive strategies like radio spots or trade shows-this section about collecting email addresses (and selling to) past website visitors will be worth many times the price of the Instant Income Small Business Plan.
  
  Of course, you don't have to do all the work yourself of getting these visitors to your website. Page 42 details how to get tens of thousands of other website owners, bloggers and industry experts to pro-actively market your products and services... then send their customers to your website to purchase. I even describe six different types of incentives to motivate these affiliates to do all they can for you.
  
• Turn to Section 3 of the Instant Income Small Business Plan, and you'll discover an entire plan for setting up a sales department that converts prospects-that is, referrals, callers, walk-ins, website visitors, networking contacts and others-into cash-paying buyers. But first, you'll need to determine which sales function is right for you... from live salespeople, to telemarketers, to even your own voice broadcast to thousands of potential buyers per minute. Pages 44-54 detail why you would want to use each type of "salesperson" and even includes a Sales Function Planner to help you decide based upon four criteria you need to know.
  
  On page 55, you'll get a 30-point checklist of the data you might want to capture from each prospective customer or past buyer. Why? So you can continue to meet their needs and sell them additional products and services later. If you're a consultant who's been frustrated with the long "sales cycle" required to close prospects into an expensive consulting contract, this checklist alone could help you substantially shorten the time required to get a signature-and your first retainer.
  
• Of course, maintaining communication with prospects is a key factor in selling to them-either instantly or in the future. For instance, did you know the average new prospect typically requires SEVEN communications before they buy anything? Studies prove this, but don't worry. Page 58 details an entire sales path and communication plan that will systematize your contact with these future buyers.
  
  What else can past buyers do? They could also be a tremendous source of instant income. In fact, for many businesses-perhaps yours-repeat business is the most stable form of income available. If you've never seen the four-step formula on page 59 for selling to existing customers, you're missing out on substantial instant income for your business. From five kinds of special offers past customers respond to... to specific sales tactics you can use... to a unique strategy for following up and preparing them to buy again, it's all in the Instant Income Small Business Plan.
  
• Turning the page to Section 4, you'll discover how to track the "key profitability indicators" of your small business-and make decisions based upon these results. If your previous income-generation efforts have been based on guesswork or "good ideas" you've heard from outsiders, you'll welcome this six-page tutorial on gathering and analyzing the most important numbers in your business. It all starts on page 64.
  
  Want more distributors, new sales channels, thousands of retail outlets and dozens of joint-venture partners to instantly grow your revenues? Page 70 begins a uniquely different business-development plan-and likely a complete paradigm shift-for your small business. From establishing a professional consortium to get new consulting clients...to recruiting non-traditional "salespeople" to source deals for you...to becoming a permanent add-on to someone else's product or service...to systematically developing an entire distributor-dealer network-this section of the Instant Income Small Business Plan could transform your small business into the thriving, burgeoning enterprise you've always dreamed it could be.
  
• You'll meet the 9 different kinds of people who could become recruiters, representatives and non-traditional business development professionals for you-free of charge until they land deals for you. See page 72. (You'll even get the four-point checklist of tools you'll need to provide to help them sell for you.)
  
  You'll know how to set up an informal referral circle of other professionals who can send you business at no cost whatsoever. See page 73.
  
• You'll even discover the five reasons why unexpected and out-of-the-way retail outlets will be happy to buy inventory from you and become your most valued accounts. See page 74.
  
  Moving ahead to page 75, you'll discover 40 different ways to get newspapers, radio shows, television broadcasts, news programs, talk-show hosts, online news websites, major news wires, Yahoo News, Google and other media outlets to enthusiastically report on your small business-even if you serve a local market with limited potential buyers. If you've never thought before that your business is "newsworthy," wait until you read how to get instant traction-and instant attention. See page 76.
  
• Want to know the insider secret for guaranteed coverage by news outlets around the world? I give you the entire strategy on page 77 that will automatically get your press release distributed online-including telling you how to use the press release to drive visitors to your website to buy an entry-level product or service.
  
  Don't know what to write about when taking your business to the media? Page 81 gives you a four-page planning tool that will help you include every component of an effective media campaign.
  
• Plus...pages 84-85 give you three additional media strategies my celebrity clients have used for years to become famous and stay at the media forefront.
  
  You'll discover how to grow your revenues through commissioned salespeople... see page 86. Need new-business development professionals?...read page 87. How about an affiliate manager...check out page 92. Your offline marketing manager... see page 93. And your Internet promotions manager... read page 94.
  
• But forget about re-inventing the wheel when it comes to managing these professionals. Page 91 gives you a sample dealmaking grid to standardize how you compensate new-business development staff. Page 88 gives you a complete chart for defining goals and benchmarks. Page 93 gives you a three-stage plan for delegating duties. And page 94 provides an 8-point checklist for defining compensation terms.
  
  And if you want to "go virtual"-with no full-time employees, expensive office space or ongoing payroll? Page 95 tells you how to fully outsource your entire income-generation and marketing effort-working with top professionals who are happy to work for lower pay, on a part-time basis, providing their own office space and equipment.
  
• You'll discover what to outsource starting on page 96-including a 46-point checklist of job duties you can easily outsource...and a planning tool to help you determine the specific duties you want each person to perform.
  
  Page 98 even tells you how to negotiate fees, retainers and budgets-including how to get the Instant Income Worldwide team working on your income-generation systems.
  
• The Instant Income Small Business Plan ends with a complete tutorial on how to develop steadfast rules and well defined goals these professionals must meet before getting paid. Don't let your projects get off track, break your budget or become mis-managed by independent contractors. This guide tells you how to develop specific outcomes-and ensure you get delivery.

When your time with the Instant Income Small Business Plan is through, you'll know a staggering amount of detail on getting more customers, selling more products and services, tracking your marketing results and response rates, getting in newspapers and on the radio, building a team of seasoned cash-generating professionals, instantly marketing over the Internet, running ads that generate cash -- plus so much more...

Yet your price is less than you'd pay for someone else's ebook covering just a single, limited business topic.

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