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 | |  | | E-book Category: E-Marketing
E-book Title: Influence 101
Author: Joe Vitale
Book Description: The Problem-
I knew that "some people" knew the secrets of influencing others- and that I didn't. Other people knew the psychological triggers that gave them the power to control others- and I didn't. I felt confused and somehow out of control.
Have you ever felt that way?
Have you ever bought something that you really didn't want? Have you ever done something that you really didn't want to do? Has your romantic partner or friend ever gotten mad at you for "no reason?"
Are you ready to get control?
So was I. I decided that if others could learn the principles of influence, then I could, too.
Chasing the solution-
I noticed that many internet marketers referred to Dr. Robert Cialdini's book, "Influence, the Power of Persuasion." I thought, "that might be the answer."
I chased that book down and read it. That made me even more curious, so I did a search on Dr. Cialdini and discovered that he was the co-author of some college text-books. More chasing, more fascination. This led to more searches- I found centuries-old textbooks, arcane hypnotic manuals, anywhere I could find a thread to pull on, I'd follow it.
Reading these materials, I understood why so many of the top internet marketers were using the Principles of Persuasion as their secret weapon- they're irresistible, and based on sound science.
A few months ago, I was "hanging out" at an online forum. The topic was copywriting. I jumped in, and told the forum that, in my opinion, knowledge of the principles of influence is the most important secret of good copywriting.
Amazing discovery-
I was amazed- none of the other forum members had heard of Dr. Cialdini, or the principles of influence, or the other writers I was studying. I knew they needed to understand this important and exciting information because until you understand the principles of persuasion, there's no way to succeed. You relationships, your business, and your life will be controlled by others. Not good.
The solution-
I condensed these books down to their basics, and created a course in five lessons to teach anybody these secrets. It's a simple audio home-study course that you can listen to anywhere you go. If you've been confused about these strategies before, this course will make it all easy and clear.
This course explains how you can simply, effortlessly, and naturally absorb and understand the essential strategies of:
* Social Proof- "How can you use the Beatles' secret strategy to
create hysteria and massive demand?"
* Authority- "How can you become a perceived expert in any
field immediately?"
* Reciprocity- "How can you use the powerful force of giving to
get anything you want?"
* Liking- "People buy from people they like. What triggers
can you use to ensure that people like you- and
buy from you?"
* Consistency- "How can you create the uncomfortable state of
inconsistency in your customers' mind, and
then satisfy it by taking their money?"
The Weapons of Influence-
These are the five "Weapons of Influence" you'll learn as you listen to Influence 101. Once you know how to use them, you can control any interaction. Until you learn them, you are defenseless.
Don't get left behind. Others are already achieving stunning results with these tools. You can't compete without them.
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