E-book Category: Business E-book Title: How to run a successful business in China Author: Tat Y. Lee Book Description: "How to run a successful business in China" covers:
Understanding your Chinese customer and how to make them buy
Tactics you must master to gain an upper hand in any negotiation
7 things you must know to manage your Chinese workforce
Key factors you can't afford to ignore before making a move
The most crucial strategy for marketing to your corporate customers
How to optimise the value of your professional advisors
How you can take advantage of the 3 most important trends in China
Recent corporate battles and lessons you must learn
