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How to Write a Business Plan Ebook

How to Write a Business Plan
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How to Write a Business Plan

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Title: How to Write a Business Plan
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Table of Contents

  • Preface
  • THE ROUTE FROM CONCEPT TO COMPANY
    • Stages of development
    • Success factors
  • THE BUSINESS IDEA
    • Elements of a promising business idea
    • Development of a business idea
    • Protecting your business idea
    • Presenting to investors
  • THE BUSINESS PLAN
    • Characteristics of a successful business plan
    • Advantages of a business plan
    • The investor's point of view
    • Tips on preparing a professional business plan
  • STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN
    • Product or service
    • Executive summary
    • Management team
    • Marketing and sales
    • Market and competition
    • Business system and organization
    • Opportunities and risks
    • Implementation schedule
    • Financial planning and financing
  • CASE STUDY: "CITYSCAPE"
    • "CityScape": Idea and business concept
    • "CityScape": Business plan
      • SERVICE IDEA
      • EXECUTIVE SUMMARY
      • MANAGEMENT TEAM
      • COMPETITOR ANALYSIS
      • MARKET AND COMPETITION
      • CITY SCOPE'S COMPETITIVE ADVANTAGES
      • BUSINESS SYSTEM AND ORGANIZATION
      • MARKETING AND SALES
      • IMPLEMENTATION SCHEDULE
      • FINANCIAL PLANNING AND FINANCING
      • OPPORTUNITIES AND RISKS
    • Critique of elements of "CityScape" business plan
How to Write a Business Plan

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Editor: Alex Smit
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