E-book Category: E-Marketing E-book Title: How to Gain and Retain More Customers Author: James Yuille Book Description: "How To Gain And Retain More Customers - plain language guide" in which you'll find why people don't buy and how to fix it along with an expose of classic customer service bloopers typically made by businesses like yours. I guarantee that you'll cringe at the silliness of these all-too-often repeated mistakes.