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How to Create Powerful Technical Sales Literature Ebook

How to Create Powerful Technical Sales Literature
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Ebook cover: How to Create Powerful Technical Sales Literature

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Title: How to Create Powerful Technical Sales Literature
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How to Create Powerful Technical Sales Literature

Everything you need to know about how to write good sales copy and produce an effective document. It takes you step-by-step through a logical process which results in extremely effective sales brochures, advertisements and generates good content for websites.

Within the conservative environment of technology, you'll be giving yourself a huge competitive advantage.

Topics

  • Visual clutter and DIY.
  • Why should they choose you? What's your Unique Selling Proposition?
  • How will you know if it is working?
  • Power vocabulary.
  • Risk Reversal.
  • Visual issues.
  • Language issues.
  • How to find and correct faults.
  • Why might they buy?
  • Power of the deadline.
  • Effective ways to attract your prospect's attention.
  • Graphic interest boosters.
  • Benefits and Features
  • Z-pattern eye-scan.
  • Making it easy to read and understand.
  • Common problem #1.
  • Make it easy.
  • White space.
  • If it works, stick with it.
  • 'You Factor'.
  • Headline readability
  • Antidotes to foreseeable objections.
  • Increasing readability.
  • Three proven formulae for a sales message.
  • Problem. Promise, Proof, Call to Action.
  • Define exactly what you want your piece to achieve.
  • Describe a good prospect.
  • Will it really work?
  • The 'So What?' test.
  • Call to Action.
  • Humour.
  • Attention.
  • Getting your message in front of your target.
  • Dominating logo.
  • Who are you targeting?
  • 'Designeritis'.
  • The headline.
  • Desire.
  • Colour choices.
  • PS position.
  • Logic doesn't sell, Emotion does.
  • Action.
  • Sales letter template.
  • The rules of Plain English.
  • The high-prestige brochure.
  • The power of the negative.
  • Easy eye route.
  • Another version of the sales message formula.
  • Visual problems.
  • Choice of typeface - examples
  • Copy Issues.
  • What Stick & Carrot means.
  • Interest.
  • Positive vocabulary and enthusiasm.
  • Frequently Voiced Objections.
  • A.I.D.A
  • Reason not to procrastinate.
  • Editing is murder.
  • Accountability.
  • Proof.
Ebook cover: How to Create Powerful Technical Sales Literature
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