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How to Buy an Engagement Ring: Without Getting Ripped Off! Ebook

How to Buy an Engagement Ring

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E-book Category: How To
E-book Title: How to Buy an Engagement Ring: Without Getting Ripped Off!
Author: John Yasmer
Book Description: The Right (and the Wrong) Way to Buy an Engagement Ring
This work is divided into several sections and covers everything you need to know about engagement ring advice from start to finish.

The basic vocabulary of diamonds
The 4 things you need to know about any diamond you buy
The one thing you should NEVER buy a diamond without seeing first
Color
The 3 things you need to do to accurately tell the color of a diamond
Why you should always look at the color of a diamond while your girlfriend is wearing it
How fluorescence can make a diamond that looks beautiful in the store look terrible outside
Clarity
Why a VVS diamond may be the best choice
How the right setting can make a less expensive stone look better
Cut
The 2 things you need to know about ideal cuts
Why sometimes you should pass on an ideal cut
How to choose the best shaped stone for your girlfriend's hand
Carats
Why you should always buy an unmounted diamond
Why a bigger diamond is not necessarily a better diamond
Choosing the Perfect Ring
3 things you can do to find the ring your girlfriend really wants, without her knowing (including finding her ring size)
The pros and cons of yellow gold, white gold and platinum bands
How the diamond you select determines what kind of band you should choose
Choosing a jeweler
How to find a reliable jeweler in your area
The 6 things that no reputable jewelry store is without
Why you can and must bargain for any ring you buy
The top choices for buying an engagement ring on the internet
How much you should spend on an engagement ring. (Hint, it's not necessarily two month's salary)
2 bad ways to pay for an engagement ring and the hands down, best way to pay for an engagement ring
Whether or not you need to buy insurance
What to do while you're in the store
The 7 subtle psychological tactics that salespeople use to both close a sale and get you to spend more than you planned
Why relying on the salesperson to educate you about diamonds is a bad idea
Why making smalltalk with the salesperson may make you end up spending more
The reasons you should always check a salesperson's credentials and how to know if they really are a jewelry expert
Why you should always take your time when shopping for a ring, even if you're told "this ring might not be here when you get back"
4 common jewelry store scams to watch out for
My Story
You get the detailed story of my first attempt to buy an engagement ring
See the 7 psychological tactics in action and see how to defend against them
Checklists to keep everything straight
A checklist for before you go to guide your decision making process
A checklist for while you're in the store to keep you focused and prevent you from paying too much
I had to learn all of this engagement ring advice the hard way, by trial and error. Now, you can learn and profit from my experience, without having to go through the pain and frustration I did. I'd hate for you to buy an engagement ring and either pay too much, or have your girlfriend not like it.

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