E-book Category: How To E-book Title: How to Buy an Engagement Ring: Without Getting Ripped Off! Author: John Yasmer Book Description: The Right (and the Wrong) Way to Buy an Engagement Ring This work is divided into several sections and covers everything you need to know about engagement ring advice from start to finish.
The basic vocabulary of diamonds The 4 things you need to know about any diamond you buy The one thing you should NEVER buy a diamond without seeing first Color The 3 things you need to do to accurately tell the color of a diamond Why you should always look at the color of a diamond while your girlfriend is wearing it How fluorescence can make a diamond that looks beautiful in the store look terrible outside Clarity Why a VVS diamond may be the best choice How the right setting can make a less expensive stone look better Cut The 2 things you need to know about ideal cuts Why sometimes you should pass on an ideal cut How to choose the best shaped stone for your girlfriend's hand Carats Why you should always buy an unmounted diamond Why a bigger diamond is not necessarily a better diamond Choosing the Perfect Ring 3 things you can do to find the ring your girlfriend really wants, without her knowing (including finding her ring size) The pros and cons of yellow gold, white gold and platinum bands How the diamond you select determines what kind of band you should choose Choosing a jeweler How to find a reliable jeweler in your area The 6 things that no reputable jewelry store is without Why you can and must bargain for any ring you buy The top choices for buying an engagement ring on the internet How much you should spend on an engagement ring. (Hint, it's not necessarily two month's salary) 2 bad ways to pay for an engagement ring and the hands down, best way to pay for an engagement ring Whether or not you need to buy insurance What to do while you're in the store The 7 subtle psychological tactics that salespeople use to both close a sale and get you to spend more than you planned Why relying on the salesperson to educate you about diamonds is a bad idea Why making smalltalk with the salesperson may make you end up spending more The reasons you should always check a salesperson's credentials and how to know if they really are a jewelry expert Why you should always take your time when shopping for a ring, even if you're told "this ring might not be here when you get back" 4 common jewelry store scams to watch out for My Story You get the detailed story of my first attempt to buy an engagement ring See the 7 psychological tactics in action and see how to defend against them Checklists to keep everything straight A checklist for before you go to guide your decision making process A checklist for while you're in the store to keep you focused and prevent you from paying too much I had to learn all of this engagement ring advice the hard way, by trial and error. Now, you can learn and profit from my experience, without having to go through the pain and frustration I did. I'd hate for you to buy an engagement ring and either pay too much, or have your girlfriend not like it.
