E-book Category: For Authors E-book Title: How To Write a Winning Proposal Author: Milt Gedo Book Description: What Milt will teach you: Proposal Intro
What should your racing sponsorship proposal include What should never be in your proposal Biggest mistakes and how to avoid them Boilerplate vs. Custom Pages What length should your proposal be How to get your proposal read Pre-Proposal Preparation and Organization
The seven vital questions you must ask before creating a proposal How to prepare for three scenarios Sample phone introduction script Action Pages
What actions should you offer a sponsor prospect Examples of On-Site Actions, Off-Site Actions, and Media Actions How to focus on the sponsor benefits Biography Pages
What to include in your bios What to avoid like the plague How to choose to best pictures How big should this section be
Demographic Pages
Where to find this info Which stats to include Customized vs. Boilerplate How to use graphics Statistics Pages
What four items must be in this section Should you include references How to focus on your marketability Impact Pages and Page Design
How to get them excited Where to place the most important text How to proof your proposal Sample impact pages Putting It All Together
The rule of thumb you must read How to make it look professional Summary of what should be in your sponsorship proposal
