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How To Generate Ideas That Sell Ebook

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Title: How To Generate Ideas That Sell
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CONTENTS

FOREWORD 15

THE DIFFERENCE AN IDEA MAKES 21

  • how ideas can change your life
  • how ideas make a difference
  • ideas which have made a difference in our world
  • importance of ideas to the individual, the company, community, and nation

THE STORK DOESNT BRING THEM 37

  • how the subconscious works
  • how you give birth to ideas
  • a test to show how your subconscious creates ideas
  • how creative people have harnessed their subconscious
  • the practical results of impractical ideas
  • how you can do the same

BRAINSTORMING? WHAT'S THAT? 49

  • problems of old-style conferences
  • history of brainstorming
  • how brainstorming can solve many of them
  • some cash results of brainstorming
  • how you can brainstorm
  • leading organizations which are using brainstorming
  • reasons individuals and groups should both use brainstorming

MIXING THE WITCH'S BREW 67

  • Osborn's four basic rules
  • how you can set up a classic brainstorm session
  • what kind of problem you should attack
  • how to write the invitation
  • who to invite
  • when and where to hold your brainstorm

KEEP 'EM ROLLING 87

  • how to catch ideas
  • how you can discover to be a good brainstorm chairman the list of outlawed killer phrases one of apologetic phrases what the secretary does
  • tricks to keep ideas coming
  • what you do after the brainstorm how you can collect extra ideas what to do with your ideas who applies judgment the screened list
  • what you can do about that terrible long silence

IDEAS? IN MY COMPANY? 115

  • the best way to sell a superior
  • how to sell brainstorming to your boss
  • how you can sell new ideas in your company
  • the strategy and tactics you can use to turn your ideas into action

THE PREACHING PRACTICED 123

  • the invitation
  • actual case histories of brainstorm sessions
  • the line-up
  • the list of ideas
  • the brainstorm itself
  • cold cash results

SOLOS AND SMALL COMBOS 153

  • how to stimulate your subconscious how to ignite a solo chain reaction problems for the solo brainstorm how small groups brainstorm the quick, on-the-spot brainstorm what one company has done variations on a theme
  • how you can brainstorm by yourself what equipment you need when and where to solo brainstorm

IT COMES KING SIZE, TOO 165

  • how you can make each member a brainstormer
  • why members of large groups don't contribute ideas
  • how you can collect ideas from hundreds of people sparking a conference or convention uses of the mass brainstorm a test case

TAKE IT HOME TO MAMA 177

  • a housewife uses brainstorming
  • how you can brainstorm at home
  • the family brainstorm
  • how to make your home life richer with brainstorming
  • problems for the breakfast-table brainstorm

THE SHOE FITS, PUT IT ON 187

  • examples of brainstorming used in many fields
  • how brainstorming fits your business
  • a department-store case history of how it adapted
  • how brainstorming can work in laboratories and lodges, union meetings, and executive suites, on the campus and the production line, in hospitals and civic organizations
  • brainstorming to special problems
  • a church case history and one for travelers

TROUBLES ARE A BRAINSTORMER'S BEST FRIEND 207

  • profits from frustration
  • how you can turn your problems into advantages
  • turning temper into cash
  • a company which thrives on problems
  • the nose for needs
  • how you can find problems
  • how you can do the same
  • case histories of companies which turned problems into profits

THE COMPLEAT BRAINSTORMER 227

  • how you can invite brainstorms
  • how to look at your world creatively
  • ways you can solve your problems creatively
  • how you can make an idea bank and an idea museum
  • how you can make a check list
  • your own idea trap

SECRETS OF A SUCCESSFUL IDEA MAN 243

  • how to exercise your subconscious
  • why you should give ideas away
  • the importance of having a deadline
  • how to make your own wish ebook
  • why keep score on yourself
  • what more ideas would mean to you
  • the basic secret of all idea men

AMERICA'S LAST FRONTIER 255

  • what you can do with your own ideas
  • one man's creative adventure
  • the most important revolution of our age
  • how you can be a pioneer in creativity, our last frontier
  • what it can mean to your future
How To Generate Ideas That Sell

$3.00 $1.99
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