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 | Guerrilla Marketing Ebook | |
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 | |  | | Category: E-Marketing
Ebook Title: Guerrilla Marketing
Author:
Ebook Description: Dear Web Marketer,
Are you frustrated with your current marketing results? Are you finding that getting results from your advertising is not as easy as the gurus make it seem to be? Are you spending top dollar for little or no return?
What would you say if I told you that YOU could market your website on a shoe string budget and gain profit easily..on your own? What would you say if I told you that you have the opportunity to learn more about how to do this right here..right now? If you want to learn how ordinary webmasters are INCREASING their website traffic on shoe-string budgets, then I urge you to read through this information very carefully.
INTRODUCING...GUERRILLA MARKETING , GUERRILLA SELLING FROM THE WEB MARKETING JOURNAL SERIES!
This all new eProduct will begin to teach you how to become a creative and effective guerrilla marketer. It will teach you the in's and out's of marketing on your own and how to maximize your profits. This new ebook is the 3RD of 3 total volumes released in November, December, and January of 2004-05. What a great time to learn how to market your web site, guerrilla-style!
So what is guerrilla marketing?
Guerrilla marketing is the use of unconventional tactics to achieve a very conventional goal. That goal is always increasing profits. Profits is the only goal of guerrilla marketing. Everything you do must be geared toward profits.
For most of you, marketing means those things that you do to promote your business: things like submitting to search engines, doing ezine advertising, giving away free stuff, etc. But marketing is actually much more than that to a guerrilla marketer.
Marketing Is Any And Every Contact You Have With Anyone About Your Business.....
It doesn't matter If you are a one person operation or if you are a multi-million dollar corporation. Every time you pick up your business phone, every business message you send, every issue of your newsletter, (with or without advertising) is marketing. Even a casual conversation with the waitress at the coffee shop or the telemarketer who calls persistently is a possible opportunity for you to market your business, You never know, so be a good Scout and be prepared.
Learn this and just watch the changes that will happen! You cannot succeed as a marketer, guerrilla or otherwise, until you learn this. What this means is that marketing is not an event, something that happens linearly in time. Marketing is a circle. It's a never ending process, like Life itself. A great guerrilla marketer makes marketing a major part of his life.
But great guerrilla marketers are not necessarily born great guerrilla marketers. Most of the guerrillas I know learned how to market after they were born. Many of them of them started out as something else, a musician, a web designer, or even a theologian.
What they all had in common was they had a product or service they wanted to sell. They started their own small business on a shoestring budget. Budgets like that do not have room for a marketing manager. They had to be their own marketing manager. So they learned guerrilla marketing because guerrilla marketing is designed specifically for businesses with little or no marketing money to speak of. More... | 
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