Guerilla Website Marketing Ebook

Guerilla Website Marketing

• Page Structure - How you should structure your pages. What tags, meta data and elements to include on your page for maximum spiderability.

• Site Structure - How you should structure your entire site to ensure that the search engines will search your entire site, and spider everything they see for the keywords you are targeting.

• MiniNet Structure - How to structure a series of Mini sites to focus page ranking on your main site to increase search engine rankings. A very powerful technique.

• Site content and themes - How to focus your content to create a strong theme throughout your pages, site and MiniNet.

• Hosting and IP address considerations - free, paid, static or dynamic-

• Domain name considerations - .com. .net. .org or other, should keywords be included, what about hyphens-

• Building a shopping cart, how databases & dynamic content will affect your rankings.

• Building and maintaining a high quality opt-in email list that you can sell to again, again and again.

• What is PR and how do you increase yours- The importance of PR for your site.

• Incoming Links - How many should you aim for- Does the quality matter- Should they be high PR-

• Outgoing Links - PR bleed, should this be avoided, and how-

• Internal Links - how many are too many- How should you structure it-

• Dynamic verses Static links - What is a dynamic link- How can you use these to increase PR and rankings-

• Link Sharing - How to get link partners. What to say. Tools and processes for managing your links.

• Getting listed in the Search Engines - How to submit your site to the major search engines. Yahoo, Google, MSN.

• Getting listed in the Directories - How to submit your site to the major directories. Yahoo, DMOZ.

• Keyword Selection - How to select keywords, key terms (or phrases) for your site.

• Keyword Density - How your selected keywords should be used within your site structure.

• Getting to the top of the Search Engines for your targeted keywords - How to get your site high rankings for your targeted keywords.

• What to avoid so the search engines don't ban you.

• eBay tactics:

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