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 | Green Marketing Concepts Ebook | |
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E-book Title: Green Marketing Concepts
Author: Todd Massey
Book Description: Easily Transform Your Business With Simple "Green Marketing Concepts" And Secrets to Opening Up Your Business To An Increased Profit Level In The Exploding Eco-Friendly Niche Market!
You can lead your business to increased profits.
- You can increase your customer base and customer loyalty
- Green Consumers Love Eco-Friendly Businesses and Will Suport Your Business Again and Again with Their Dollars?
- No matter what kind of business you have, you can profit from the new eco-revolution.
- Even the best businesses have room to grow.
- You can become a community leader by showing and telling everyone that your company is helping to improve the community and clean up the planet.
- To become a better steward of the world you need a solid eco-business plan.
Generating New Sales From Green Marketing Has Never Been Easier!
All You Need to be Successful Are the Right Tools, the Right Know-How, and the Right Information. And you have found it my eco-conscious friend.
You can break open the new GREEN demographic market
Are you ready to open up a whole new world for your business?
Are you looking to boost business, profits, and your all-around bottom line?
Would you like to honestly feel proud about your business and the impact you are having on the world and future generations?
If you answered "yes" to any of these questions, read on...
Dear Eco-Friend,
I know that as a business owner, you're constantly looking for more places to market your product. Every business wants more customers. More customers mean more sales, and more sales mean more money - and this means that expanding your customer base is the best (and, truly, only) way to boost your bottom line.
One of the hardest tasks of any business, however, is to FIND a new niche to market. You know new customers are out there, but you've pretty much run the well dry when it comes to venues through which to reach them.
For a while, your business grew and blossomed at an incredible rate - but chances are pretty good that things have dwindled with time. High rates of growth can't be sustained without some major innovation.
Innovation, however, is hard to come by.
If you've been working with the same group of people (or even with just yourself) through the early stages of your business, you might well feel that all of your ideas have been maxed out.
This doesn't mean that you're a bad business owner - it simply means that you're a human being with limits to your personal knowledge and creativity. Think about what might happen with few fresh ideas and material: if your business is injected with even the smallest extra bit of new material, the potential for growth is outstanding.
Right now, I am offering an incredible way to revamp your business with smart, failsafe advice and information - the kind of info that is guaranteed to jump-start a new era in the life of your business.
Plus, expanding businesses often get squashed between a rock and a hard place when it comes to marketing: the recent focus on ecological concerns has customers looking for businesses that are eco-friendly. If your marketing plan is dependent on paper or any sort of fuel-burning resource, you're going to be up a creek before you know it.
What if you could do the right thing for the environment and get paid for it?
You see, until now...
Your Traditional Marketing Plans Are Failing!
Most business owners stick to the traditional ways to market their product. However, that's the problem -- everyone is doing it.
If doing what everyone else was doing was enough to be successful, every household in America would be home to an astonishingly successful business that was raking in the dough week after week.
You must set your business apart from the crowd.
Get Green Marketing Ideas!
In fact, you're about to be thrilled at the sheer simplicity of it!
Wouldn't you like to see higher sales just for telling potential customers about your business?
Wouldn't you like to see your business grow beyond your wildest dreams?
Wouldn't you like to blow your former sales goals through the roof?
Of course you would.
But how are you going to make all of this happen?
How are you going to muscle your business into and through a major breakthrough?
What are you going to do?
You Can Reach A Huge Market By Tailoring The Focus of Your Marketing Campaign!
It almost sounds contradictory, doesn't it?
The idea of honing down your advertising to reach . . . a broader range of people? It's counterintuitive - most of us automatically believe that wider advertising reaches a wider audience.
Unfortunately, however, this just isn't true. Marketing that attempts to appeal to the masses, in truth, will probably appeal to NO ONE - and that's more than a hair short of EVERYONE. Mass marketing that is widely spread doesn't work.
It's too unfocused and random.
So what, you ask, is a savvy business owner to do?
If everything you know about marketing is wrong, how are you supposed to recover and move forward? Welcome to the world of green marketing.
What is ecological niche marketing?
Simple. Consider the fact that most consumers are savvy enough now to realize they have a "vote" with everything they purchase. When a customer makes a conscious decision to exchange money for a good or service, he or she is validating the importance of that good or service. This means that customers put a lot of emphasis on choosing products that they believe in on an ethical level.
On one level, this might mean, say, avoiding clothing stitched by child laborers. For another consumer, the tipping point might be the way the company treats the environment in their design, testing, and production processes. These customers are among the most savvy out there - and they're also the ones with plenty of cash and who are willing to spend top dollar for goods that are worth their salt.
Sure - this isn't the majority of the population - but it CAN represent a wide swath of YOUR new potential customer base.
Businesses that can harness that belief - that attacking ethics-based consumers works - stand to profit heavily.
No matter what you've been doing in the land of traditional marketing up to this point, harnessing the power of green marketing can truly propel your business to the next level.
Don't Believe Me? Ask Starbucks!
Businesses like Starbucks, organic farmers, Philips, and many others have been extremely successful in the international marketplace simply by using some basic but little-known concepts to make a customer's "voting" purchases work for them.
Consider that cup of coffee many people buy every morning.
Check out the spiffy green-and-white cup - emblazoned with a catchy, trendy quote from a celebrity or customer posting a progressive worldview. Plus, if you look up while you add cream and sugar to your cup of joe, you'll notice a ream of pamphlets just above the sweetener touting the environmental responsibility of the company.
The corporation pours large chunks of its profits into building up community infrastructure in its coffee-growing communities (often located in some of the most economically depressed regions of the world), adhering to Fair-Trade principles, and educating its employees about the ins and outs of the coffee-growing business.
In short, it's not just about selling a cup of coffee: it's about selling a cup of coffee that is going to appeal to the finely tuned sensibilities of a worldly customer base.
When a customer chooses to purchase his or her coffee from Starbucks, he or she is choosing to support the stated ecological and economic standards of the company. This makes the customer feel good: it's not just an economic transaction, it's also a human transaction.
And it's working.
Here is another quick example of customers voting with their dollars for a company that appears more green than their competitors.
Look a Toyota vs. Ford or Chevrolet. Both Ford and Chevrolet did not move fast enough in bringing more fuel efficient and cleaner vehicles to the forefront when gas prices started shooting up and the environment became a hot topic again. Look what happened.
Toyota steadily moved to the front of the pack while Ford and Chevrolet stumbled behind. Moving too slow and too late in letting consumers know they cared about the environment. That doesn't mean they weren't producing greener vehicles. Their companies were just never percieved as having a new line of green products that consumers craved.
No Matter What Your Company
No Matter What Your Business
You Can Do It Too!
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