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 | Google Adwords Testing & Tracking Ebook | |
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 | |  | | E-book Category: E-Business
E-book Title: Google Adwords Testing & Tracking
Author: Owen Lee
Book Description: "It Took Four Months To Increase The Click-Through-Rate By 414%, Lower The Cost-Per-Sale By 62% And Boost The Monthly Sales By 776% To Over $26,000 Every Single Month..."
"Pay Per Click Experts Debunk The Deadly Lies About Google Adwords And Reveal A Proven, No-BS, Step-By-Step System To Multiply The Profits Of Your Campaigns Easily And Quickly No Matter How Hopeless Your Adwords Account Looks Now..."
Here's What You Get As Part Of Your AdWords Testing & Tracking Package
We've incorporated everything you need to know about Adwords testing & tracking into this course. The entire course is broken down into 7 different modules and each consists of several videos to fully illustrate each component:
Module 1 - Re-Orientation To Adwords
Deadly Lies about Adwords: You've been fed these lies for years and in the past six years, they have become more and more deadly to believe. These are the myths that lead unsuspecting internet marketers directly into losing their shirts and further extend the knowledge gap between newbies and pros and raise the bar of "the Adwords game"
Breaking The Myths: We will debunk the seven lies that lead unsuspecting internet marketers directly into losing their shirts and worsen the knowledge gap between newbies and pros.
15 minute ads: We'll discuss what it means to have your ad showing in 15 minutes and whether you can really be profitable by running quick-fix ads.
The truth about Google Cash and AdSense Arbitrage: Do they really work today? Or are they old-school tricks gurus use to sell their info-products?
The new rules of Adwords success: Things we've discovered after 4 years of playing in the Adwords sandbox
3 things about budgets that successful Adwords advertisers know, but most amateurs struggle because of this lack of knowledge.
The concept of "timelines" that will not just let your campaigns grow, but also give you a peace of mind in the mean time
360° Marketing - How To Use Every marketing medium Google has provided to insure your traffic against Google calamities
Module 2 - A Systematic Approach To Adwords
The Five Steps Of Running A Campaign & The Six Steps Of TNT
The Five Steps Of Running an AdWords Campaign: And how to break each of them down into manageable steps you can track & improve.
"The Big Picture" flowchart that contains every single step you'll ever need to take to create a profitable Adwords campaign (in 6 point font size).
Why track-and-test (T&T) is the only way to ensure profitability in the PPC arena no matter what the "latest" tricks have taught you otherwise
A quick anatomy of any T&T campaign and a reliable 3-step plan to ensure its profitability
The 64 sub-steps of the initial five steps that you must monitor if you care about what your competition is doing in your industry
17 things that top marketers are doing but you are not... They're the fundamental reasons why they're raking in millions while you're struggling with keyword selection
The real potential of split-tests and the time frames of split-testing different ad copy elements including copy, cost, keywords, distribution, etc.
The tested-and-proven 6-step master plan of your TNT campaigns and "the big picture"
Module 3 - Reports & Analysis
How To Know Where Your Money & Effort Should Go
The 4 most important features of Adwords you must know in order to fully unleash its power
4 reasons why Adwords is no longer like 2 years ago and what you must know to stay in the game
3 carefully prepared resources to get you up to speed before you even start conducting your own TNT
Adwords is highly "scalable"... What it really means to you as a PPC player
How to properly create a report in order to show over 6 six different types of Adwords performance
4 steps to create an "Account Report"... 3 metrics you must track and 4 important issues you must consider
6 factors you must take into consideration in order to decide whether to place you ad on Google alone, Content Network, or both
4 steps to create a "Keyword Report"... 4 metrics you must track and 4 important issues you must consider
4 steps to create an "Ad Report"... 3 metrics you must track and 4 important issues you must consider
4 things you need to do after creating your reports in order to refine your campaign
A simple procedure you can do every month in order to constantly improve your ad performance
Module 4 - Refining & Improving Keywords
The Five Step TNT Keyword Analysis Algorithm
What "go wide" and "go deep" mean... and which one you must pick to stay on top of your competition
The single biggest lie about Keyword Research that you must know in order to avoid repeating the same mistakes made by 95% of PPC advertisers
4 most important aspects of keyword you must examine when performing Keyword Researching
6 important questions you must ask yourself upon selecting the right keywords for your campaign
The right metric you should sort your keywords by in order to start refining them systematically
3 follow-up actions to take if a keyword has high impression, CTR and conversion rate
The right way to "peel & stick" your keywords to refine them group by group
2 follow-up actions to take if a keyword has high impression but low conversion rate
4 follow-up actions to take if a keyword has low impression but high CTR and/or conversion rate
When you must dump your keyword to prevent further loss... This is the biggest reason why most PPC advertisers lose money
A tested-and-proven testing schedule for you to follow in order to rigorously refine your keywords
Module 5 - Testing & Improving Ads
How To Get The Boost You Need Against Competitors
The 4 critical piece of data you must gather before starting to improve your ad copy
How to quickly locate the ad you want to tweak and the 2 metrics that directly reflect its performance
3 factors you should look at when analyzing your ads' CTR and 3 factors for analyzing cost/conversion
A big mistake most PPC advertisers make when modifying their ads
7 proven split-testing ideas for improving your ad headline
3 powerful strategies for split-testing your displaying URL in your ads
6 proven split-testing ideas for improving your ad body
Step-by-step demonstration of how to split-test your PPC ads the right way
What you should learn from your competition if your ads are failing
3 little-known secrets of instantly and dramatically improving your ad performance
Module 6 - Better Distribution
Exploiting The Hidden Goldmine Of Traffic
How to judge whether your content ads are performing well once you turn them for wider distribution
3 simple and effective ways to improve your content ads
5 critical difference between content ads and search ads... you must keep them in mind in order to make educated decisions when changing content ad settings
How to make your ads show up in specific locations and on web pages of specific languages... And 2 important factors you must consider in order to decide whether to do so
How to determine which in which part of the world people click on your ads and what business insights you can obtain
4 ways to maximize your ad performance if targeting a particular region or language is especially profitable
How to selectively display your ads during specific time periods of a day (i.e. "Day Parting") and how to determine whether doing so is profitable for you
How to display your ad on a specific website to fully take advantage of potentially laser-targeted traffic
How to generate an "instant buzz" with site-targeted ads and quickly test your website
A powerful secret of instantly double or triple the click through rate of your site-targeted ads
5 strategies of fully taking advantage of Adwords' distribution feature to maximize your online profits
Module 7 - Tweaking Costs & Budgets
How To Adjust & Optimize CPC, Budgets & Parting
5 crucial costs you should consider adjusting to boost the Return On Investment (ROI) of your PPC ads
3 things you must examine in order to decide whether to continue running an Adwords campaign or not
6 scenarios where you should absolutely raise your bids for your PPC ads
5 scenarios where you should absolutely lower your bids for your PPC ads
How to determine the best position to bid on for you ads
How to make an intelligent decision on how much budget you should allocate for your Adwords campaigns
A huge mistake so many PPC advertisers make when it comes to adjusting bid prices... You must avoid it
The right way to spy on your Adwords competition to save time and effort... What other factors you must consider apart from their ads
How to modify your daily budge, day parting, cost per click, bid prices for individual keywords, and CPM to improve your ROI
Module 8 - Putting It All Together
Showing You The Final Picture
This is the revision/conclusion module that will show you the big picture after thoroughly explaining the critical concepts in all previous modules. After studying this final module, you'll gain a deeper understanding of how Adwords TNT works and further agree that it's the only way to stay truly profitable with Google Adwords.
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