E-book Category: Golf
E-book Title: Golf Tournament Marketing
Book Description: 8 Golf Tournament Promotion Strategies To Insure Your Tournament Is The Best It Can Be, Promoted The Best Way It Can Be!
Dear Friend in Golf,
I just got off the phone with one of my clients I consult with who is promoting a regional golf tournament concept for Charity organizations.
In our discussion, I stopped him from making a terrible mistake with the tournaments Unique Selling Proposition that would have cut the sponsorship opportunities for his tournament in half - it was a violation of one of the most important tournament marketing principles.
I helped him create a USP that would enhance the promotion of
his tournament, not diminish it.
Why do I tell you this?
To brag?
No, that's not necessary; you've already come as a respected gracious visitor to our site. And I have no burning desire to be a know-it-all. In fact, I grow more selective with each passing year.
Sidebar: I tell you that because this tournament director is a visionary
with many successful golf tournaments under his belt, and he has had
the help of a number of other sharp people in putting together his
business plan for this regional project, before getting to me. Still, he and his team had all missed this fallacy of their marketing plan. Not because they did not know enough to spot it; I know for a fact THEY DID.
Not because they chose to ignore it.
Only because nobody, no matter how smart they are, can think of everything, every time, without a written action plan.
People do forget things all the time.
They leave the keys in their vehicle ignitions at ball games and concerts because they are overly excited when they get to the venue. Surgeons leave utensils inside people on the operating table.
Many times I've been so preoccupied with tournament marketing ideas that, when I went to pick up my wife at the mall I went to the wrong store, got frustrated, started to walk to find her, leaving my car in running.
In this 8 lesson course, I've done my level best to build the very best membership site dedicated solely to golf tournament marketing.
My idea is that EACH and EVERY individual who has the courage and determination to promote a community golf tournament to raise funds for any worthy cause; each and every time you're about to sink your own time and energy, you'll follow the marketing / planning lessons learned here cover-to-cover.
One marketing and planning principle, strategy after the next; implementing each technique to make sure your golf tournament earns maximum profit.
The plain truth is... I created this Golf Tournament marketing course for myself. Then, having put so much thought and work into it, I couldn't get any rest until I figured out how to present and package it for easy use and more importantly, measurable results.
Maximizing golf tournament profits is difficult (and I will show you how to SUPER-simplify things)...
Leadership In Golf Tournament Planning
Requires You Be An Excellent Marketer
Picture yourself enjoying the smiles, respect and applause from your tournament committee, sponsors, players and volunteers at your tournament awards banquet.
When you finish speaking you receive thunderous applause.
Several in the audience stand.
And then THE entire room stands spontaneously to give you a standing ovation. Suppose that was typical during the close of your golf fundraising event every year?
Today regardless of the size of your event you must be able to lead, promote and market. Convincingly and persuasively. It is absolutely necessary to be able to market and lead to have a successful tournament to maximizes time, resources and the bottom line.
Doesn't A Profitable Golf Tournament
Take Time To Plan?
Yes! Any successful golf tournament usually requires 9-12 months of actual preparation and execution. Even if you promote only one golf event per year, preparation and promotion time is a valid concern.
The solution?
A new online membership site ... Golf Tournament Marketing ... All AccessTM
Sidebar: You will receive one lesson per week and you can double or even triple your golf events bottom line when applying what you will learn. There has never been such a valuable resource available to golf tournament planners. A brand new concept, its powerful planning and marketing strategies are proven and are applicable to community golf events, golf fundraisers, corporate golf outings for customer acquisition and retention and even special golf attractions like Million Dollar Shoot-Outs and Amateur Events for skilled players.
Put Mike Mucci and The AAGTP Partner
Network On Your Tournament Golf Planning
And Marketing Committee
Every item of advice, in every lesson, I dispense is experienced-based, experience-tested and experience-proven. Imagine having an individual who has been involved with literally dozens of golf tournaments, (in every phase) help you promote your event.
Here are a few testimonials from past tournament associates:
"Mike, this year's Yamaha Pro-Am was indeed a classic. The raves from our participants and local sponsors assured us of having one of the premier Pro-Am events anywhere. Tony Milam, Golf Professional, Quail Hollow Resort, Concord, Oh.
"Speaking fro the N.O.P.G.A., I want to take this opportunity to express our sincere appreciation for the very generous sponsorship and coordination of the Yamaha N.O.P.G.A. Pro Am. 64 Professionals and 192 amateurs competed in this fine tournament. This is our largest Pro Am event of the year and this directly attributable to the generosity of Yamaha and the high regard for Mike Mucci who does a great job in our area." Joe Nagoette, Tournament Director, N.O.P.G.A.
"The first year we raised more than $32,000 and last year more than $60,000. What we had to do was create from nothing a charity golf tournament for Evangel Hall, a downtown mission for the most disadvantaged men and women in Toronto. The first year we raised more than $32,000 and last year more than $60,000. I'm told that puts us in the top 10 golf tournaments in Toronto as far as fundraising is concerned. Thank you Mike for your help from all of us, and especially from the men and women who use the services of Evangel Hall." Jerry Crowder, Evangel Hall, Toronto, Ontario, Canada
"Mike has demonstrated he knows what he's doing in filling the tee-sheets and sponsor lists of tournaments nationwide. Unlike other "marketing" companies who are actually trying to sell their one-size-fits-all approach to marketing, Mike has actually booked, promoted and executed golf events that have exceeded all expectations. If you need theory, go buy a book, if you need results, your next call should be to Mike Mucci." Tom Pasha, Executive Director of The Golf Event Managers Association / Contact Planning, Orlando, Florida
Imagine having this level of expertise available to you. It would cost a minimum of $12,000-$15,000 to assist you with your tournament marketing to retain just one high profile tournament consultant on staff.
So, if operating golf tournaments is a "poor investment" of time versus reward, why is that? I'm glad you asked...
Easiest Way To Create Tournament Profits
Is To Implement The Proven Strategies I Teach
There is a much easier, more effective --- with maximum profitability!! --- way to plan and promote a golf tournament that *will* be "the best tournament" in your marketplace because of its results.
In a nutshell, here's what you would do as a student in this membership site. - Review the material you receive in ONE 2-5 page article lesson every week.
- Apply the strategies through your golf tournament committee.
- Measure the RESULTS.
It's that simple.
And the benefits are the exact opposite of the financial limitations being experienced by most golf events across the country.
You will learn how to: - Create a customized "proven" Action Plan that immediately gets
YOUR tournament on track. - Increase the dollar value of each of your sponsors!
- Numerous sample letters to create compelling offers for your tournament sponsors.
- Formulate an effective preliminary tournament budget.
- Eliminate guess work with proven tournament planning techniques.
- Tricks and techniques for skyrocketing your tournament profits!
- Compose powerful zero cost advertising to posture your event ahead of all others in your community.
- Sell more sponsorships and attract more players by raising prices and having higher prices than your competitors.
- Learn the power of web marketing for your golf tournament.
- Why the BIG profits in any golf tournament comes from partnerships with sponsors. How to structure "win-win" offers that sponsors can't resist.
- How to differentiate your tournament from all community competition and be the most appealing event for players and sponsors.
Each month you'll receive FREE bonus lessons as additional resources: - Twelve ways to press the buttons of your committee, volunteers and local media for highly effective delegation results.
- How to build and distribute a Sponsorship Prospectus to enhance your events image.
- How to initiate a referral reward program.
- The magic of Total Customer Value. How to get more money from every sponsor and player.
- Build a super charged web site for minimal dollars that can drive all of your tournament marketing. (Easy to do, yet very few tournaments do it properly.)
Here is what another of our past tournament planners has to say:
Our tournament brought in $60,000 at Mill Creek Country Club, and I used many or your suggestions. Already planning the next year's tournament at another club near Seattle. Cheers." Suzanne Maniatis, Maniatis Consulting, Puyallup, Wa.
Get The Answers To These Important Questions - How to attract a high profile title sponsor?
- How to fill up your player tee sheet in two weeks (80 to 144 players)?
- How to easily motivate your golf committee to respond to your delegation role?
- How to use a golf event web site to make money for your event 12 months out of the year?
- Multiple workable ways to say what you mean when directing your event, get what you want and make your participants like you for it.
- How to double or triple the profit of any golf tournament versus the average earned according to the National Golf Foundation?
Proven & Battle Tested Golf Marketing Strategies
Guaranteed To Double or Even Triple Your Tournament
Profits ... Here Are A Few of The Course Highlights: - How to generate bottom line profit results for your golf tournament.
- The "secrets" of getting all the players and volunteers you need fast.
- Easily sell more sponsorships than any other tournament in your area.
- Build a large data base of potential qualified sponsors and players in 30 days.
- How to construct and distribute a professionally crafted tournament prospectus that will put your events image above your competition.
- A functional web site for less money that really enhances your tournament marketing and reduces overall tournament costs.
- Easy ways to market your event online twelve months a year.
- Three ways to increase all facets of tournament participation at once.
- How to manage and maximize your tournament budget.
- Create your tournaments Unique Selling Proposition ... it will make marketing your tournament easy.
- Selecting quality volunteers and committee members using three proven techniques that actually work.
- Delegating strategies to get the most production out of your golf committee and volunteer staff.
- What golf courses need to provide you to make your tournament a success.
- Proven ways to have sponsors actually compete for partnership packages allowing you to maximize the selling of sponsor packages.
- Three simple zero cost / low cost strategies to recruit players to fill your tee sheet and to get them to spend more money at your event.
- Ancillary events to promote during your event that will explode your bottom line.
- Building your Tournament Chain of Command and how to implement it.
- Playing formats that work and why ... understanding tournament costs and learn how to control them.
- Building your preliminary budget and making necessary adjustments along the way to assure maximum profitability.
- How to decide what tournament format works best for your event to increase interest and profit.
- And much more ...
More... | |
