E-book Category: Business E-book Title: GREAT RADIO PROMOTIONS & CONTESTS Author: Dan O'Day Book Description: If you're willing to add your own imagination and creativity, you'll be able to use Dan O'Day's treasury of radio promotion ideas for the rest of your career.
This 320-page book is crammed with hundreds of exciting contests and promotions that will mean fun for your listeners... and ratings for your station.
Proven promotions from all size markets (and formats) - plus many original promotional ideas that've NEVER been done anywhere...yet!
How to get businesses all over your city to advertise your station...for free! (Page 15)
Possibly the most effective direct mail promotion you'll ever do (Page 28)
Bumper stickers that listeners are guaranteed to put on their cars (Page 54)
The most powerful "Time Spent Listening" contest ever created (Page 69)
An extremely simple on-air contest to spotlight your music brand image (Page 80)
A promotion that's exciting for listeners to participate in and virtually sells itself to sponsors who want increased traffic (Page 93)
How a single dollar bill can keep your entire audience glued to their radios for a week (Page 97)
Innovative ideas for most holidays
A hot weather promotion that is virtually certain to generate national publicity for your station (Page 111)
A fishing contest that will have the entire community out on the lake with their rods & reels (Page 121)
How you can use Groundhog's Day to have the entire community talking to strangers about your station (Page 144)
A clever way to get your local government (mayor, city council) to partner with you in a promotion that won't cost you a penny (Page 160)
A "sales promotion" that requires just a few seconds of air time, that your audience will enjoy, and that even a rookie account executive could sell out in a single day (Page 236)
A fun, on-air promotion in which the commercials you air actually increase Time Spent Listening and enable you to charge premium rates for participating advertisers (Page 239)
A stunningly original version of "High/Low" that will have your listeners afraid to be away from their radios for even a moment (Page 244)
A contest you could be doing tomorrow (literally), regardless of your budget - that involves every listener in a fun yet very personal way (Page 273)
