Fat Loss Black Book Ebook

Fat Loss

"How Does A 30 Year Old Man With No Personal Training Certification... And No Formal Diet Instruction... Discover The Simple Secrets That Humiliate 'The Experts' And Guarantee Phenomenal Size Dropping Campaigns...
For Anyone... Anywhere... At Anytime?

"The Final Answer: Everything You've Been Told About Fat Loss Is Dead Wrong...

Dear Frustrated Friend,

Give me a few of your precious seconds... and I'll tell you exactly why you've been seeing limited or nonexistent results with your current fat loss program.

You see, there is so much information out there about weight loss... that's for sure... but not much of this "great" info really focuses on FAT LOSS.

And boy is there a difference...

Are you aware of the study by Duke University that focused on low carb diets? If not, here's some interesting news... although the average patient lost roughly 10.3% of their body weight... only about 30% of that weight was actually from the loss of body fat.

Stunning right? And we all thought that low carb was great for fat loss.

But that's not all...

Did you know that the scientific community now considers body fat to be an ENDOCRINE ORGAN... meaning that it releases hormones... and these hormones actually cause many of the diseases that we think fatty foods cause.

'Tis unfortunately true...

Or how about this. Instead of body fat being viewed as a virtually nonexistent space saver, research proves that you can now think of body fat in the same manner as you might think of a deadly, radioactive leech... a vicious parasite that only has it's best interest at heart...

Survival

Yes, body fat is always working against you. Biofeedback mechanisms are hijacked... hormonal "wildfires" occur... disease becomes rampant like a locust special on the Discovery Channel.

In fact, lets reframe...

Body fat isn't like a radioactive leech... it's more like a GREMLIN.

I'm sure you remember that movie right?

Of course, you do... the one where the cuddly creature eats after midnight and turns into something completely awful...

(Think of the symbology in that one for a second)

Do you remember the havoc these little creatures created? Do you remember how hard they were to kill?

Yes... body fat is a GREMLIN...

And That Gremlin Must Die!

But maybe you already knew that... maybe you've unsuccessfully attempted your fat loss
program... all the while becoming more and more self-conscious with the sheer lack of results.

Then here are a few questions... and they're important.

• Are you getting your fat loss information from current research or are you still subscribing to old school practices that have proven to be the LEAST EFFECTIVE... as well as the LEAST EFFICIENT methods known to man?
  
• Do you find yourself cycling between diet after diet only to find that you always end up back where you started?
  
• Are you making the mistake in believing the "weight loss hype machine"... the one that constantly tries to reassure the public that losing weight is easy... yet all the while capitalizing on the fact that they KNOW that you'll just continue to buy the next quick fix... that never, ever fixes?
  
• And finally, are you still buying into the premise that weight loss and fat loss are the exact same thing?

Regardless of whether you can answer "yes" to any of the questions above... I have a pleasant surprise for you.

You're About To Learn The Secrets That 97.4% Of People Will Never Know About Fat Loss!

You see, my name is Brad Howard and I've been in the health and fitness industry for a long while now. In fact, I've ran health clubs, started personal training programs, and created corporate wellness policies for Fortune 500 companies.

Let's just say I know what I'm doing...

(In fact, you might already own my "Health Club Secrets" guide... but that's another story)

Here's the deal... the health and fitness industry -- more specifically, the fat loss industry -- is full of one pop shops and scammers just waiting to attack unwary consumers by taking advantage of hopes and dreams...

And overpromising and underdelivering in the process.

I have to confess, most of these guys KNOW that you are going to buy their product, never use it, and then buy something else because it's TOO HARD or it's not working like it's supposed to.

Couple that with the fact that most people never ask for refunds and you've got a serious recipe for disaster for the unconditioned newbie that has absolutely NO IDEA what the hell's going on.

Remember, these fat loss companies are getting sued ALL THE TIME for fraudulent claims and even DEATHS... but, when these companies die off... another one takes it's place.

Naturally, I'm quite sure that one simple question is bouncing around in your head this minute...

"But What Does All Of This
Have To Do With Me?"

I'm glad you asked...

Here's the scary truth: most of the people that actually give advice in this industry only give enough to get people hurt... using either ineffective methods or advice that can totally wreck your metabolism.

In fact, most of the personal trainers that I've met... but not all... only have the best interests of their pockets at heart. Their clients only do the exercises that can only be done with special equipment or in tandum...

Plus, many that I've seen just flat out give horrible advice.

(It's so bad that superstar trainer, Craig Ballantyne claims that he wrote more effective workouts when he was 16 than most trainers write today.)

Did you know that you can get a personal training certification online? Some only take a weekend course.

Only 2 or 3 actually REQUIRE a college degree.

So... now you've got a bunch of bozos with limited education spreading the limited amount of knowledge that they have... to people that have no idea what they are doing.

It's like giving your lottery winnings to a weekend gambler... you're going to lose everytime.

And... after answering question after question, dispelling a bunch of bad advice, and saying "I don't know" more times than I can remember...

I Became Fed Up!

I hate not knowing the answers... so I went on a quest to find out all of the BEST fat loss information and compile it together as a private resource for myself... something that I could constantly refer back to.

Then, someone suggested that I should sell it... after all, it was concise and to the point... and gave great advice...

... that book was Weight Loss Black Ops.

I sold over a thousand copies of that book and subsequently took it off the market. You see, I began to find even BETTER information and I started to reconfigure my fat loss manifesto with even more cutting edge advice.

I wasn't even considering putting it up for sale... until I started getting more requests for Weight Loss Black Ops...

I finally threw out a half assed survey to the people on my email list, hoping that no one would respond...

... And I Was Completely Wrong


My inbox lit up like a Christmas tree that whole next week as frustrated people inundated me with requests for something REAL... something with NO FLUFF... something REALISTIC... something that wasn't going to cost an arm and a leg...

They wanted a continuation of "The Secret To Fat Loss" that I had created...

The people spoke... and I listened

And The Fat Loss Black Book Was Born!

Here's what you are getting ready to discover:

• Part I -- The Secret To Fat Loss 2.0
  
• The 9 steps to guarantee fat loss, every time
  
• Why everyone you know fails when they try to lose body fat
  
• How the Law of Singular Focus applies to fat loss
  
• What exactly is Spread Theory
  
• The main reason personal trainers site for failure amongst their clients (it's not time)
  
• The crude truth about most peoples expectations of themselves
  
• The two, non breakable principles that govern ALL weight loss
  
• The 3 categories that all fat loss candidates fall into, one of which can be dangerous!
  
• The D word that will absolutely kill any chance you have of success losing body fat
  
• Why "losing weight" doesn't necessarily mean losing weight
  
• The one thing that overweight people have in common with alcoholics and drug addicts
  
• What does Microsoft have in common with people that find tremendous success with fat loss
  
• Manipulation sounds like such a bad term. How does it apply to fat loss?
  
• Why pleasure and pain have much more to do with fat loss than "Feel the Burn"
  
• The number one quality that all successful people have - in any endeavour - and how you can capitalize on it... in less than 3 minutes time
  
• Plus, find out visualization techniques that kill

You'll also get:

Part II - The Fundamentals Of Any Successful Fat Loss Program

• The Death of Aerobics and Steady State Cardio
  
• What energy flux has to do with a successful fat loss program
  
• How does the "afterburn" effect relate to compound fat burning
  
• What EPOC has to do with the "afterburn" effect
  
• Why exercise is the MOST important part of a successful fat loss program
  
• Why you should avoid the "fat burning" zone and concentrate on burning carbohydrates in your fat loss workouts
  
• What exercises and programs trigger the highest levels of fat burn
  
• The 5 types of cardio according to efficiency and effectiveness and why almost everyone is using the worst 2
  
• How long to rest between workouts and why? What are the criteria?
  
• Some typess of exercise actually increase steady state output BETTER than steady state cardio... why?
  
• Why your body will only look like it's supposed to perform... nothing more... nothing less
  
• The Rule of 3
  
• A note on the "velocity of calories" and the effects
  
• Why your heart needs anaerobic activity to improve in function... not aerobic
  
• Proper weight selection for a fat loss workout based on the first law of thermodynamics
  
• The two unbreakable rules of whether you lose or gain weight and what weight you either gain or lose
  
• A comprehensive flowchart of the typical person's weight loss cycle and why people almost always end up where they started... within two years of their initial weight loss (this is priceless!)
  
• Guidelines of the foods you must not eat
  
• Guidelines of the foods you must base your fat loss program on
  
• How to determine your daily caloric needs
  
• How the "energy flux" perpetual wheel spins the pounds off and keeps the body lean and mean

And finally,

Part III - Putting It All Together

• Goal setting that gets results
  
• Exact exercise guidelines for your fat loss program
  
• Exact diet guidelines for your fat loss program
  
• A workout structure for you to follow that gets results
  
• An example of how group training flows with this program
  
• Great diet twists for variety and to keep your body guessing
  
• A "Black Hat" Method for fat loss... use at your own risk

More...