E-book Category: Business, E-Business, E-Marketing E-book Title: Ewen Chia's Website Conversion Secrets Author: Eric Graham Book Description: The power of post scripts in your webs copy. Harness their power and watch out! Explained: The concept of the "by the way" technique and how to use it in order to generate even more profits from your website. Analyzed: The "AIDAS" formula. How this strange word can mean untold profits for the few people who truly understand it. The ad copy style recommended by John Kennedy (he charges up to $50,000 for a salesletter). What could you do if you knew it? The power of "bullets" and how to use their power to volcanically erupt the conversion rate of your site. Should your products be cheap? Or expensive? And why? Where does the truth lie? How to change your general statements into specific ones and why this little secret can virtually skyrocket your conversion rate. The technique of "limited quantity offers" and why it's so powerful. Few people use (or understand) this concept. The two main emotions that top copywriters aim at awakening. Do you know what they are? The one point of your presentation where you should really "give it all" and why it can mean you getting the sale instead of your competitors. How to ask for the order. Should you use multiple order options? Or not? Many people give the exact opposite answer of what they should in the above question! How to strike your maximum profit point by using this advanced technique. This technique is used after you have finished your salesletter.
