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 | |  | | E-book Category: Business, Children E-book Title: Daycare Builder Author: Catherine O'Leary Book Description: Here's a sample of what I share in the e-book... Revealed from the mindset of one of the most successful In-Home Childcare Providers in the country...
Catherine shows you her plan... (You will discover how the most successful and most respected Providers think.)
Discover what business you are REALLY in (and no, it's not the daycare business.)
Find out the secret ingredient that if missing, guarantees a near empty daycare.
Discover how Diarrhea is the greatest health enemy to your group of children.
Why knowing and addressing your client's fears is a key factor in growing your business.
The secret client interviewing technique to use when you are busy - This keeps everyone happy.
Learn why not having written goals in your business is like trying to drive a car without a steering wheel.
How to stay positive when things go wrong - a sure fire strategy that works every time. Learn the "kept-under-wraps-till-now" technique that will clinch clients on the phone.
The techniques to help you rid yourself of feeling "overwhelmed" in your growing daycare business permanently.
The pre-enrollment client ritual which makes a huge difference to client comfort. This insider tip is gold.
Learn how to get clients to call immediately - as soon as they see your ad. Your single most important asset in your daycare business - not 1 in 100 Providers know this.
Discover the "Self Employed" trap and how you can avoid it sucking every ounce of joy from your daycare business.
The hidden financial risks in running any business - it should be a crime when they don't teach this in high school or college... and they don't!
Stress and daycare - what they don't (but should) tell you about this important area. The surprising first thing clients notice about you. Knowing this tit-bit may be the missing-link in your enrollment business problems. Learn the absolute truth about "selling". This method will get you all the clients you need and a long waiting list (without compromising your ideals) ever!
The dark side of daycare - How to deal with these inevitable uncomfortable issues Head On! I wish someone had explained this to me (it would have saved me on numerous occasions in the first few years of home daycare.)
Techniques that will help you map out the success of your home daycare business - step-by-step.
Identify what specifically is bugging you about your daycare business... then learn the system to stop these problems cold.
Why your health is so crucial to your longevity in this business. Learning these techniques will extend your childcare program for years.
The negativity dilemma - learn a technique that has rescued providers and their daycare's. I dedicate an entire chapter to this.
Already on the path to a successful daycare? Learn those hidden dangers and how to avoid them becoming a saboteur to your happiness.
Why targeting your market as a childcare provider is vital to the growth of your daycare. (And yes there are many target markets - not just one - for daycare)
How to build "rock-solid" credibility even if you just graduated and this is your first daycare!
Learn the one thing that all your clients are desperately seeking from you. (Get this and you will be blessed with full enrollment and a long waiting list.)
Why dropping your fee is the WORST thing you can do to get business (you will learn how to increase your fees and have your clients thanking you for it.)
The dos and don'ts of daycare (you would not believe what some professionals are passing off as child daycare these days.)
What to never, ever do when advertising your daycare.
Understand how your beliefs about money could be holding you back... this will really shock you. Learn the right psychology for your success and happiness.
Learn the secret of gaining years of experience in just one hour. This short cut will save years of stress.
Learn the specific real world marketing tactics that absolutely work for a daycare. There is no theory here. Just school of hard knocks and testing to discover what really works. There is no holding back here - everything is revealed.
What about animals? Specifically dogs seem to be a big question... I'll tell you now I've always had dog and a cat... The children love them as their own... Common sense will tell you NO Pit Bulls or anything that bites!
Do you need a partner or employees?
What do you charge? How much will you make? (I give you a "grab-your-calculator-and-plug-in-the-numbers-formula") Trust me, you need this...
Learn the single biggest mistake made by home daycare providers nationwide and most importantly, learn how to banish it forever.
Another troubling question I get from providers is "Where do I get copies of all the forms and contracts I'll need for the business?" It's not like they're stacked on the shelf at Office Max... How about this? I'll give them to you! (I could easily package my forms, contracts, letters, and policy statements separately and sell them for a tidy fee, but I'll include what I call "THE PARENT PACK" near the end of your e-book! No one has, or gives away forms specifically targeted to the In-Home Childcare industry... All you have to do is make some copies of my forms and letters! Use them as a template and create your own "Parent Pack" for your clients... (Marketers would call this the "meat and potatoes" of your credibility kit!)
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