Discover some helpful marketing strategies for cultivating customer loyalty in order to be the business in your local area when your field of expertise comes to mind. By cultivating customer loyalty, you not only retain a valued client, you instill in their hearts and minds the trust they have already gained from you after having made a purchase, whether it is a product or service. Thus, you promote more than just a word-of-mouth campaign; you create a team of eager evangelists who laud your business to others.
Customer retention is the goal of every business. Your current clientele are your recurring profit base. They also provide the greatest ROI for your advertising dollar. If you're not aiming toward customer loyalty and client retention as your endgame, you'll lose at least 20 percent of your business and have to work 80 percent harder while spending much, much more than you'd have to in order to produce new customers.
The tips and tactics contained in this eBook are proven marketing strategies you can apply immediately to your business.