E-book Category: E-book Title: Copywriting for the Web Author: Book Description: Here is what you will learn inside this guide....
Copywriting requires a plan??? Yep, it's true, writing efficient copy means that you need to accomplish some research and understand your visitors' needs...we'll tell you what research works, and how to use it to your advantage.
What exactly is a headline designed for, and what should it say? The real trick here isn't always what you do say, but also what you don't. Your headline is the MOST important part of any copywriting...messing this one up will leave you with disappointing results.
The look of your text links makes a difference? Get this: Trying to be too professional looking may actually be bad for your site...and you'll find out why this is especially true when it comes to text links!
Focus on what you offer? Nope! A common mistake with copy on the internet is that people often want to describe their product or services details...but there's something more important you should be trying to portray...
