E-book Category: Business, E-Business, E-Marketing
E-book Title: Confessions of a Website Copywriter
Author: Lenny Eng
Book Description: A Top Copywriter's EXPLOSIVE Confessions... MYTHS, LIES AND
WEB PAGE SALES LETTERS The Copywriting Secrets Professional Copywriters Don't Want You to Know About... - The first thing your visitor judges on your site and how to manipulate it to increase readership. (Hint, it's not the headline). - See page 125
- 8 direct response offers that have proven to lift website conversions through the roof. - See page 84
- 28 Unique Selling Propositions that can help you dominate any market? - See page 30
- 7 simple ways to attract your prospect's eye-path to the important parts of your sales presentation! - See page 158
- And much more...
... If you are serious about selling online, then you simply can't miss this important information below. Dear Friend,
If you've ever tried writing a web page sales letter, you'll know how frustratingly difficult it can be.
But I'm here to tell you that it doesn't have to be like that!
I've written enormously profitable webpage sales letters for the Internet for some of the biggest and most successful clients going around.
(For example, a client of mine recently made over $36,000 from a promotion to small list of 1,600 prospects, all from my work!)
But as successful as I've been, I am the first to admit that I haven't always found it this easy.
Like you, I used to struggle writing copy! And mysteries of what to say, how to say it and more really haunted me...
I used to sit down at my computer and pull my hair out for hours. In fact, I was personally responsible some of the weakest and most pathetic copy ever written.
But that all changed when I worked out -- through exhaustive research and online testing -- the secrets to creating website copy that actually works. I've Learnt Important Lessons and Dispelled Many Myths In My Time Here are some examples... Ugly websites hurt response - Forget any crap stories you may have heard about ugly websites selling big mounts of merchandise. It's all rubbish. Studies by Stanford University (and my own online testing) have proved that amateur looking sites make consumers feel nervous and will hurt your response.
Sure, there have been the odd exception, but you'll find in these cases the visitors already knew the business (eg. Dan Kennedy) well before they arrived so trust was never an issue. But the truth is you'll never gain the trust of a NEW visitor with an ugly, amateurish site that looks untrustworthy.
Graphic heavy web design doesn't sell - You need a design that communicates trust, but not one that's so over the top that it kills your download time and distracts away from your message. Only use pictures that serve a purpose, such as a product picture so prospects can visualize your picture or a professional logo to build trust. And don't listen to your web designer for conversion advice... they know nothing!
Nothing increases conversions like your offer - John Caples could rise from the grave to write your copy, but it will pale into significance against a powerful offer. It's true that words sell more than pictures. But offers also sell more than copy. If you really want to increase your conversions, then you need to master the direct response offers.
Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long copy needs to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold a reader's attention. Headlines make a huge difference so test them. People buy with emotions then justify their decisions with logic, so both arguments increase conversion.
These are just some of the important lessons I've learnt over the years. And thankfully I've finally found the time to put all this knowledge (and more) into a single powerful resource. Introducing... Confessions of a Website Copywriter I've put all my tested strategies into a manual I call "Confessions of a Website Copywriter". This work represents all my own personal research, experiences and lessons that I have learned on writing profitable copy for the Internet.
Now you may be wondering why I am revealing these copywriting strategies. The fact is, I am sick an tired of the same tired old "secrets" from direct mail being flogged off as stuff for online and I want to set the record straight. And I see no reason why these strategies should remain the secret of only a select few.
"Confessions of a Website Copywriter" explains in plain English how to quickly and easily write your own web page sales letter. And nothing has been spared to give you the same knowledge and experience as a Super Copywriter.
You don't have to spend weeks learning tedious facts. As soon as you read each strategy, you'll be able to implement it straight away on your website.
You won't be puzzled or about any of these strategies either (not even for a moment). Why You Won't Find A Resource Quite Like This Anywhere Else The strategies described in "Confessions of a Website Copywriter" are unlike anything you are likely to have read before.
The reason? Most of what is being past around for "online copywriting" is actually rehashed stuff from direct mail. But you see, there are a number of differences between the two mediums.
And that's where "Confessions of a Website Copywriter" differs. It is a resource that tells the strategies what works ONLINE. It combines both direct response and web marketing into one neat package.
That's why you've probably never read about these strategies before and why they are among the best kept secrets that even most copywriting pros don't fully understand.
Yet each of these super high yielding copywriting strategies can be reduced to simple recipes that almost anyone can understand. And that's exactly what I've done.
These strategies have been outlined in such simple steps that virtually anyone can follow them. I'm not talking about over simplification. I am talking about everything the average person needs to know to have the same chance of success as a Super Copywriter. Here's What You'll Discover Inside! - The quickest and easiest way to creating a sales letter known to man!
- The real reasons people buy -- the secret truth long known by master salesman, sociologists and 'con-men' finally revealed!
- How to transform your opening paragraph into a powerful psychological sales magnet!
- How to push the mental buttons that activate the emotional buying triggers in your prospect's mind!
- A powerful little secret to creating captivating benefit laden copy in no time flat!
- The real insider secrets to making your testimonials sell!
- A sneaky ... but incredibly smart way ... to get an unlimited number of news articles and reports to support your claims!
- Stealth marketing tactics for monitoring and beating your online competition!
- The tiny little adjustment to your fulfillment process that will cause an absolute flash flood of testimonials pouring into your office!
- 3 no-lose ways to eliminating your reader's resistance levels using 'mental engagement'!
- The insider secrets to using 'curiosity and intrigue' to keep your visitor reading!
- A simple method of testing your letters that could skyrocket response by 1800%!
- A guaranteed way to creating a powerful unique selling proposition that will destroy your competition and allow you to dominate your market (along with 28 Unique Selling Propositions that you can use)!
- 34 sure-fire bullet formulas you can plug right into to create sizzling hot, benefit packed bullets with ease!
- How to create letters so powerful, you'll almost be afraid to use them!
- 4 easy to install lead generating mechanisms and how to use them on your site!
- The most important thing you could ever learn about pop up windows, and why relying on them to generate leads is dangerous!
- How to be one of the first persons on the planet to suck insane profits from the coming 'Slide In Pop Up' revolution!
- 8 almost magic lead generating offers that will explode the number of responses you're currently getting out of the water!
- 4 down and dirty techniques for following up with your prospects and snowballing their value by up to 426%!
- Why using an autoresponder can injure your business!
- The shocking truth about website credibility recently discovered by Stanford University!
- Warning - How to avoid the commonly made design mistakes that can scare visitors to death and drive them away in droves!
- The dirty secrets you must implement on your site to gain trust and convince visitors that you're not just another online 'scam artist'!
- The closely guarded design strategies to creating a 'real world' feel on your site and why this is crucial to getting business from your prospects!
- The down and dirty design techniques to building a professional image and adding extra impact to your credibility!
- A foolproof way to getting your visitor reading your headline while your page downloads in the background!
- Two incredibly powerful -- yet FREE -- tools that will shrink the file size of your graphics!
- The NUMBER ONE rule to keep your visitors magnetically locked to their monitors while waiting for your letter to download!
- How to get your text to load before your graphics so your visitors begin reading at the earliest possible opportunity!
- The simple changes in your payment proposition that will practically force prospects to give you their money!
- How to use bonuses to attract a stampede of business to your door!
- 3 powerful enhancements to turning your guarantee into a turbo charged weapon that will have your customers begging for more!
- 5 simple yet alluring pricing strategies that will shock your prospects and explode sales through the roof!
- Consumer readership behavior and how to exploit it to entice readers into devouring your copy!
- What to highlight on your letter and why!
- 5 little known eye catching techniques to constructing your words, sentences and paragraphs to encourage readership!
- How to make your headlines jump out from your page to grab your prospect's attention!
- 7 simple ways to highlight text, sentences and paragraphs so they magnetically attract scanning readers every time!
- How to take advantage of pictures so they positively influence the readership pattern of your letter!
- The most digestible font to scanning eyes and when to use them!
I Learnt The Hard Way, But You Don't Have To! "Confessions of a Website Copywriter" gives you an opportunity to create a website that converts visitors into real paying customers.
A chance to squeeze more conversions and profits from every single promotional campaign you invest in and visitor you drive to your site.
Remember, I've had to learn these copywriting strategies on my own. I had to undertake all the research and testing and make all the mistakes before I could produce mind-blowing results for my own clients.
You on the other hand have it all spelled out in my "Confessions of a Website Copywriter" manual. There's No Magic Involved Believe me, you don't need any special aptitude. There's no magic involved. It's simply a matter of knowledge -- knowledge that used to be the private preserve of a very few.
Your investment for these proven strategies is just $27. And you should easily get this back and more with the profits from your first webpage sales letter.
The truth is, this manual is a bargain at 10 times the price because of what it means to your bottom line.
And don't forget, you are protected by my iron clad money back guarantee and get to keep $95 worth of bonuses regardless of what you decide. That's a guaranteed gain no matter what!
To get your copy of "Confessions of a Website Copywriter", simply enter your information below to start the process. You'll then be taken to Clickbank's secure online servers to complete your order. Once complete, you will be able to download "Confessions of a Website Copywriter" manual and all the free bonuses.
Act now because I am seriously considering upping the price in the next few weeks.
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