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 | Complete SEO Training Course Ebook | |
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 | |  | | E-book Category: Internet
E-book Title: Complete SEO Training Course
Book Description: Of course, all website owners would like to increase traffic to their sites. Whether you are running an online business, have a site to let users know about your "brick and mortar" business, or are running an information or promotion site, you need fresh incoming traffic for your site to be successful.
Not all website owners have Hollywood-sized budgets to promote their sites, and so more and more webmasters are turning to Search Engine Optimization (SEO) to bring in fresh visitors. Unfortunately, most information on SEO is either too theoretical or too technical for the average website owner or designer to understand. That is why The Complete SEO Training Course presents 30 individual lessons with simply step-by-step instructions on how to optimize your websites for search engines and also increase other sources of traffic in the process.
This easy-to-follow, 30-day multimedia course will shatter some of the common myths about SEO.
The Myth - SEO can only be done by highly-skilled experts.
The Reality - You do not need to be a rocket scientist to optimize a website. Each of the 30 lessons in The Complete SEO Training Course explains an important SEO technique, and then gives clear, illustrated instructions on how to implement it on your site.
The Myth - SEO will get my website banned.
The Reality - There are two types of SEO. There is "black hat" SEO which is looked down upon by search engines and will quickly get your site pulled from their indexes. And there is "white hat" SEO, which is actually encouraged by search engines, because it makes their job (finding and indexing websites) much easier. Black hat SEO can have very dramatic short term effects-until search engines quickly find out they have been tricked and pull the plug. White hat SEO give long-lasting boosts to your web traffic without putting your site in jeopardy. The Complete SEO Training Course teaches only white hat techniques and tells you how to avoid being penalized by search engines.
The Myth - SEO costs thousands of dollars.
The Reality - SEO requires some small initial investments of time and money and money, but it is much cheaper than pay-per-click advertising and other forms of web promotion. The Complete SEO Training Course will introduce you to many free tools you can use to boost your search engine rankings.
The Myth - All of the good search phrases have already by optimized by big-time websites, and I could never compete.
The Reality - While it is true that it would be very difficult to rank no. 1 in Google for a search term like "mobile phone," is possible to find longer search terms that have much less competition AND will bring you in a much higher quality of traffic. In The Complete SEO Training Course you will learn how to find the best search phrases to optimize your site for.
The "Butterfly Effect" in SEO
A 2-minute adjustment to your site today could create a dramatic increase in traffic to your site two weeks from now.
A mathematician name Edward Lorenz once gave a speech on chaos theory entitled "Does the flap of a butterfly's wings in Brazil set off a tornado in Texas?" He made the point that the air pressure caused by a single flap of a butterfly's wing could start a chain reaction that leads to a windstorm. Effective SEO works in a similar way. Tiny changes and adjustments you can make to your site in just a few minutes can lead to you site moving into the first page of search results for a critical search phrase, boosting your traffic two weeks later, and even continue to give you more traffic for years to come.
The Complete SEO Training Course is divided into 30 easy-to-digest lessons. The course is designed to be done in one month, one less a day. However, you are free to study the course and apply it to you site at your own pace, by skipping ahead to future lessons or keeping lesson on hold. Each lesson introduce a new concept in SEO, and also includes a simple task that shows you exactly how to implement that concept in your site. Each one of these tasks alone is not going to shoot your site up to a number 1 position in Google for a competitive search term. However, the cumulative effect of all of these site additions and adjustments will lead to a long-term increase in web traffic from better search engine rankings, as well as many other sources.
Here are just a few of the highlights from The Complete SEO Training Course.
Day 2: Learn how to use free tools to find the best target keywords for your site.
Day 4: Discover the type of keywords that will bring in visitors most like to take action on your page.
Day 5: Learn how to use images and graphics on your site to your best advantage.
Day 9: Learn how to get lots of keyword-rich content on to your site quickly.
Day 15: Learn hot to NOT optimize your site, so you won't get penalized by search engines.
Day 21: Learn how to get ALL of the pages on your site indexed by the major search engines.
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