Warning
This ebook will challenge the way you do just about everything on your station.
Here's some of what you'll learn.
- Why maintaining the listener's interest is not enough
- What you always must do before giving information on-air
- Three ways to create a context
- The way in which many stations unknowingly decrease listenership with trivia contests
- The test that every news story you air must pass
- The single best way to create the listener sensation of "forward momentum"
- The principle of "Time Expansion" as it applies to radio
- The news context
- The music context
- The most powerful method of holding onto the listener's attention
- The most powerful context
- The folly of "reading the map"
- The amazingly simple, incredibly effective Suspense Formula
- The 100% wrong way to test for "forward momentum" in a morning show. (You might already be paying your research company to do this - even thought it can ruin the show!)
- TV news vs. radio news
- Music and forward momentum
- How to let your listeners tell you exactly how to keep them involved in your programming. (No, I'm not talking about "focus groups" or audience surveys.)
- How to harness your audience's natural craving for "closure"
- How to convert "no context" into an audience-attracting context
- Establishing a context with a name
- Creating uniqueness with Artificial Context. (This concept alone is worth the price of the ebook.)
- Context and suspense
- Context and surprise
- Context and relevance
- Context and relationships.
- Context and impact
- Context and character
- Context and branding
