I would sooner read a timetable or a catalogue than nothing at all.
Somerset Maugham

CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Radio Market Ebook

Contextual Programming
Ebook cover: CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Radio Market


Title: CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Radio Market


This ebook will challenge the way you do just about everything on your station.

Here's some of what you'll learn.

  • Why maintaining the listener's interest is not enough
  • What you always must do before giving information on-air
  • Three ways to create a context
  • The way in which many stations unknowingly decrease listenership with trivia contests
  • The test that every news story you air must pass
  • The single best way to create the listener sensation of "forward momentum"
  • The principle of "Time Expansion" as it applies to radio
  • The news context
  • The music context
  • The most powerful method of holding onto the listener's attention
  • The most powerful context
  • The folly of "reading the map"
  • The amazingly simple, incredibly effective Suspense Formula
  • The 100% wrong way to test for "forward momentum" in a morning show. (You might already be paying your research company to do this - even thought it can ruin the show!)
  • TV news vs. radio news
  • Music and forward momentum
  • How to let your listeners tell you exactly how to keep them involved in your programming. (No, I'm not talking about "focus groups" or audience surveys.)
  • How to harness your audience's natural craving for "closure"
  • How to convert "no context" into an audience-attracting context
  • Establishing a context with a name
  • Creating uniqueness with Artificial Context. (This concept alone is worth the price of the ebook.)
  • Context and suspense
  • Context and surprise
  • Context and relevance
  • Context and relationships.
  • Context and impact
  • Context and character
  • Context and branding
Ebook cover: CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Radio Market
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