|
 | COMMERCIAL EMERGENCY: 534 Radio Commercial Headlines Ebook | |
|
 | |  | | E-book Category: Business
E-book Title: COMMERCIAL EMERGENCY: 534 Radio Commercial Headlines
Author: Dan O'Day
Book Description: Edited by Dan O'Day
If you don't write lots of radio commercials, you might as well leave now.
What I have to say is only for radio advertising professionals.
If you're not a radio advertising professional....
If you don't write radio commercials on a regular basis....
I don't mean to offend you by telling you to leave. I just don't want to waste your time.
If you do write lots of radio commercials, then I know two things about you:
One thing I know about you is:
You never have as much time as you'd like to write the kind of compelling, action-inducing commercial your clients deserve. You're always facing an unforgiving, very short deadline.
The other thing I know about you is:
If you've been writing radio commercials long enough to qualify as a professional, then you know that the single hardest part of writing a radio commercial is:
Starting it.
You know the feeling: Desperately trying to figure out the "hook" for a new commercial.
If only there were some magical way that you could have someone else start the commercial for you, finishing it would be a breeze.
Well, guess what? Now you can say goodbye to desperation and laugh at deadlines with:
COMMERCIAL EMERGENCY: 534 Radio Commercial Headlines
(188-page e-book) (PDF format)
What Do I Mean by "Headline"?
Your "headline" is the very first line of your commercial.
Your opening line actually is the commercial for your commercial. It is your one chance to capture the attention of your target audience.
If you don't grab their attention from the very beginning of your commercial, it doesn't matter how valuable your message is. Because if your opening line - your headline - doesn't immediately attract the attention of the people you're trying to sell to, they'll never hear the rest of your message.
Here's a quick tip:
"XYZ Industries proudly announces an opportunity you can't afford to miss" is not the kind of headline likely to attract any listener's attention.
COMMERCIAL EMERGENCY: 534 Radio Commercial Headlines is an e-book (electronic book) in PDF format. (If you're not familiar with PDF, I'll explain more about that in a moment.)
Not only can you keep it ever-ready for use on your computer desktop; you also can print out individual pages...or the entire book.
How To Use This Book
In addition to keeping it on your computer desktop, you'll want to print out a copy and keep it in a folder on your desk.
For each headline, I've created for you an incredibly easy, results-producing worksheet that practically reaches inside your brain and sucks out an attention-grabbing opening line for whatever commercial you're working on.
Each headline is followed by spaces for three different clients and three different new headlines.
When you're flipping through your printed pages and a headline captures your attention, you'll automatically start to think of which advertisers you could adapt it for. Quickly, you'll jot down your brilliant new idea and assign it to a specific client.
That's a great way to turn your "down time" - waiting for an appointment, waiting for someone to return your phone call, etc. - into "proactive productivity": You'll actually be able to get a head start writing commercials before you need them.
More... | 
|
| | | | | |  |
|  |
| Recommended Product for "534 Radio Commercial Headlines" | | |
| |  | |  |
|
