E-book Category: Business, Jobs
E-book Title: Business Card Breakthroughs
Author: Diana Ratliff
Book Description: Dear Business Networker:
If you depend on business from your business cards, then this will be the most important letter you'll ever read. Here's why.
There is one "key" to seeing and understanding business cards... and once you grasp it, you will never use business cards the same way again. It's the same key understanding that is demonstrated by an analysis of the 1% of business cards that ARE remembered, held onto and used.
What is it? What's this critical key concept?
It's the understanding that a business card is not just a piece of paper with contact information... or something you casually hand out just because everyone else has a business card.
It's that... A Business Card Is the Most Traceable, Powerful and Scientifically Proven Offline Advertising Medium You Have
Big claim, I know. So let me explain.
The second you start seeing your business card as an advertising medium (I call it "the world's smallest Billboard Ad"), you begin to understand, because now you realize that your business card is governed by proven advertising science.
Science? YES - and there are certain rules to follow that literally make or break your card.
I see it every day.
While some business people make the same fatal mistakes that prevent their cards from being remembered, kept and responded to... Others, armed with simple "design and networking secrets" that show them how to properly use business cards, magnetically attract new deals, prospects and business contacts to them.
But before I reveal what they are, and how you can use them to be part of the small group of business people that leave a lasting impression ... let me introduce myself.
These successful marketers were convinced that not using business cards effectively meant that they were losing money - but they didn't know what to do about it.
And they were right.
Sure, you might find a few business card tips from the occasional "networking guru" you hear about, but almost nobody else really focuses on mastering the design and presentation of business cards.
So I started searching high and low for all the business card design and printing and marketing advice I could find.
I found some of the answers with the big business card printing companies - their CEOs had gathered some great insider secrets over the years. Other answers were gleaned from some of the top graphic designers in the country. And I discovered tons of business card "tricks and techniques" from master networkers; on their own, these business card tips are powerful.
But nothing was more revealing than the business card success stories from dozens of business-clever men and women I interviewed over the years... who found out Simple little ways to generate
mammoth-sized response...
just from small changes on their business cards.
I've taken what I learned and carefully compiled it...
Introducing...
Business Card Breakthroughs!
In this one-of-a-kind special report, I'll show you how to use everything I've learned for YOUR business, including design secrets like:
- The exact color & text combination that out-performs any other combination for your business... that practically forces your readers' eyes in the right direction (This gets your most important message across every single time!)
~ What three colors you must never use in your business card - ever (violating this rule will make it just about impossible to get referrals)
~ The wrong... and right ways to use "curiosity" on your business card... in order to get massive response. (This is the fastest way I know of to get customers on the phone, literally begging for your sales pitch!)
~ When putting your photo on your business card actually distracts and sends out the wrong message to the wrong customers... and in which case it could easily double your response (the difference is subtle yet important)
~ Tested and proven ways to add copy to your business card that turn it into a permanent mini-advertisement for your business
~ A surefire way to design your business card so that it actually encourages others to hand it out for you (It's almost impossible to get any closer to "viral networking" than this!)
Did you catch that last tip?
Knowing how to get your card out there is one of the biggest keys to its success. In fact, getting your message out is a very important part of any marketing strategy.
How many new clients do YOU think you can reach with these simple business card design and networking tips?
Tricks such as...
~ The simple and unexpected "everyday item" one business man attaches to his business card... that makes sure you hold on to it, remember it... and has you anxious to use it to respond to his offer.
~ What you can do in a restaurant with your business card, a pen, a hole puncher and a dollar bill... to tap into the rich business connections of restaurant personnel (You'll be surprised at the social circles they can get you in to!)
~ The "underdog's" way to subtly leave a stack of business cards at a Networking or Industry event that guarantees your card has the exclusive attention of your prospect the second he sees it.
~ What most plumbers know about their clients that could help you get calls from customers every hour, every day you want (Almost every plumber I know uses this otherwise little used technique. )
~ A subtle "under the radar" technique you can use to get others to ask for your card.
~ What you MUST know about handing out your card to foreign business men, CEO's and informal contacts... that prevents you from embarrassment by violating their personal rules of etiquette (I never would have guessed some of these until I saw the embarrassing mistakes myself).
~ A single line of text you can write on your card when you give it to a prospect... that damn near guarantees he will hold on to it and follow up with you later (Not doing this is one of the biggest "money leaks" for profits that come in through your card)
And as I said, I spoke to printers, who had some of the most revealing strategies of all.
You know, printers can be tricky to deal with. It's amazing how few genuine business card printers there are - most of these business card printers online are actually agents for a few big-time manufacturers. These "big guys" have the staff to service you and help you print the best business card possible... but they charge an arm and a leg.
On the other hand, the "freebie" card printers practically stalk you for your follow up business... while the "little guys" in between too often rely on price-cuts to reel you in... and then make unexpected charges to break-even.
What's worse, most of these smaller business card companies simply don't have the time to listen to you... and get your card right for YOUR business. Want to know my very best tip about choosing a business card printer?
It's to take the knowledge and expertise from the Pros... but then place your order with a discounter that specializes in quality.
Here's some of the tricks I learned from the Big Business Card Printers:
~ One "think-outside-the-box" idea that makes your card stand out and remembered... just by changing one thing about how printers usually print it (Most printers have heard about this ... but just don't take the time to tell you.)
~ When you should and shouldn't print your Internet address on your card
~ The single most important rule you must follow when choosing a printer - and what you MUST know about creating business cards on your computer (Ignore this at your own peril)
~ 18 ideas for creating a business card with an "unusual twist" that never fail to attract attention
~ A sneaky little tactic some online printers use you must know before you even consider falling for their "stunt-prices" (And how to pick one that you CAN trust... and still save your money.)
Look, I've just spend the past 5 minutes telling you about a few of the special little tips, techniques and strategies that I teach about using business cards to generate prospects and increase your profits. I bet your mind is racing with ideas about how these might profit you and your own business, right?
Here's a question that's been bugging me, though. Should These Business Card Tips and Tricks
Have a $3,500 Price tag?
I teach the same networking secrets that some of the "Networking Guru's" charge up to $3,495 for in a long-weekend seminar. They teach by example and live on stage but ... basically give you the same "edge" that my specialty knowledge that's carefully laid out in "Business Card Breakthroughs" could give YOU in your industry.
I'm not trying to be smart, I'm just trying to show you that the value of what I'm about to give is a lot more than the dinky cover price.
It represents the knowledge of dozens of entrepreneurs... tens of thousands of dollars in lost income... and probably hundreds of thousands or more in contacts gained, business deals landed and profits made.
Keep that in mind, because I know that what you get out of this knowledge has a relationship to the value that you place on it. Consider then, what just ONE extra business deal, joint venture or new client means to your business.
Could more attractive, more powerful, more attention-getting business cards add to YOUR bottom line this year?
If so, then the next 5 minutes (remember - I promised I'd change your mind in 10), I'll start revealing everything you need to know about designing an effective business card... and I'll help you get started to creating one that you won't be embarrassed to hand out.
All you have to do to get started is click the following link. The cover charge for my manual is $27.00 ... and afterwards you receive instant access. (Yes, it's an ebook; you download it to your computer immediately after payment.)
I don't waste your time.
I've condensed all these tips in a few dozen pages that tell you everything you need to know. No filler, no fluff - this manual goes right to the point.
And you don't have to take my word for it. There are dozens of experts in other fields who have spoken out for me. I've listed a few at the bottom of this letter, but here's one I'd like to share now. It's short ... but the message and the speaker's credentials speak volumes.
All it says is... More... | 
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