How to Manage Trade Shows and Win Customers Without Losing Your Money, Your Job or Your Company
Companies spend billions of dollars every year to exhibit at trade shows. Billions and billions of dollars. And trade shows are profitable. Many companies write 90% or more of their yearly sales at trade shows.
Where else can a small mom and pop company have direct access to the same potential customers as the largest corporations in the world? Where else can any company meet face to face with their current and future customers? Trade shows are the perfect venue for a new product launch.
Trade shows can also be complicated, messy procedures. They can be frustrating. And, while trade shows are an important part of any sales effort, they can be money pits. Big money pits.
To make money exhibiting at trade shows, you need to know how to choose the right shows. You need to know how to quickly get the lead (trust me, the process is unique.) To avoid the money pit, you need to know much more.
You need to know how to...
- Avoid shipping nightmares
- Optimize public relations
- Create a Master To-Do List
- Solve common...and uncommon problems
- Create the right signs for your exhibit
- Plan the 12-month countdown
- Select the best shows
- Choose the right exhibit property
- Choose the perfect exhibit space
- Train the booth staff