E-book Category: Computers, E-Business, E-Marketing E-book Title: Basic Copywriting In ABC Plain English Author: Steven Wagenheim Book Description: "Discover How YOU Can Write 6 Figure Copy For Pennies...And Save Up To $15,000 In Copywriting Costs For Yourself"
Let me get one thing out of the way before I say one more word. I am NOT a professional copywriter. I am an Internet marketer who has achieved a enormous amount of success online...writing my own copy.
So if I could show you how to write 6 figure copy for pennies PLUS save you thousands in copywriting costs...would that be of interest to you? In order to understand how I can do that...you need to know a little about me personally.
I started marketing back in 2003 as an affiliate marketer. I did okay...but I soon realized that I wasn't going to make some serious cash until I created my own products and services.
I think we can both agree that is where the obscenely-large money is.
So I started to research what I had to do in order to pull this off. One of the things I discovered was that I had to obtain some awesome sales copy written for my product. So I went shopping around.
"Reality Hit Me Square In The Face" An affordable copywriter worth his salt went for $2,500. If I wanted Michel Fortin...it was $15,000.
While I was having an acceptable amount of success as an affiliate marketer...there was no way I was dishing out that kind of hard cash for sales copy...not when I had no idea if my product would even sell. I needed to at least test some sales copy...but who was I going to get to write test copy for nothing?
The only way that was going to happen was if I wrote it myself.
Let me be absolutely honest about something before I continue. I had already made a considerate part of my living offline as a writer. I had written plays...songs...TV scripts and a number of other successful compositions.
I was in no way making a killing in the entertainment industry - but I was an experienced and trained writer. Certainly figuring out how to write sales copy that converts couldn't be that hard.
So I bought books on the subject and even got myself a private mentor. But as much as I had absorbed about copywriting...I couldn't help but think that there had to be a fool-proof way to simplify this process.
"I Discovered The Missing Secret!" What I am going to share with you is going to totally blow you away. What I discovered was that all the books on copywriting that I had read were actually very good...excellent to say the least. But they all had one major problem...
They were written way over the heads of the average internet marketer.
See - these books are all written for people who want to be copywriters - not for marketers who simply want to sell their products. While the content in these books was excellent...understanding it was anything but painless.
That's when I realized that what we needed was a book on copywriting written for the average marketer...in simple plain English that anybody could understand.
But before I could put a book like that together - I had to make sure that I could actually write copy that converts. So I created two products - my Honest Income Program and My Secret Articles.
I took one of my products and put it out there. Shortly after...an affiliate picked it up and sold over 100 copies his first month. Obviously the copy was good enough to convert at over 2%. I was making thousands of dollars with zero copywriting expenses.
"I'm Giving You The Keys To My Success!" Don't get me wrong...I put together some great kick butt products - but nobody is going to know that until after they have downloaded them. To get to that point...they must be persuaded by the sales copy. This is just a fact of marketing...good copy sells!
Well...writing good copy is no longer something that you just have to dream about doing. Once you get your hands on this information...and see how incredibly simple it is...you'll wonder why nobody has put together something like this sooner.
The answer is simple - too much money involved. Think about it. If the people who really knew copywriting made it so simple to duplicate...they'd be out of business. Certainly they'd lose a lot of potential customers.
Take me for instance. Had I not figured this out and wanted to still earn an income online...I would have had to spring for a copywriter. No way around it!
Well...forget it! You don't need a copywriter - not anymore! Not with my...
"Some Straight Talk From A Regular Joe" This is the part of the sales copy where I'm supposed to dazzle you with a boat load of bullet points and fancy talk. But I'm not going to insult your intelligence with all that mumbo jumbo that you're probably sick to death of.
You've seen the proof of my income and that affiliates can sell my products with great success. This alone shows you what I am capable of doing and what I can share with you...if you'll let me. Besides...nothing I say really means anything.
So please read what others who have read my book have to say...starting with my super affiliate who's darn glad I can write sales copy that converts.
"No Other Book Has This..." Alan Peterson mentions a real time copywriting example. This is something I have yet to find in any book on this subject. However...this is something unique to all my products.
What I essentially do is walk you through writing an actual sales letter in real time. Reading about something is one thing - but nothing can replace actually doing it
And that's what makes Basic Copywriting In Plain English so special...Easy to understand principals that will ultimately save you thousands of dollars in copywriting costs once you put them into operation...
And you can do this in as little as 24 hours!
Imagine having your first sales page up on the Internet in less than a day...and pocket the $1000's you've saved not hiring a copywriter!
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