Ad Word Strategies Ebook

Ad Word Strategies

• The right way to set-up your campaign if you want to get the most sales possible out of AdWords... and why most people set-up their campaigns dead-wrong -- costing them a fortune in lost sales!

• Where the searchers eyes gravitates and which ads get clicked on the most (the answer may surprise you). This can save you from wasting your money on competing for the wrong ad positions! (pg. 13)

• Ad syndication explained -- discover why even some seasoned veterans don't completely "get it," preventing them from taking full advantage of the AdWords system! (pgs. 15-18).

• The reason bidding the maximum bid amount Google tells you is the "kiss of death" for your campaigns -- and sucks-up your money at lightning fast speed (pg. 24)

• 5 questions you must ask yourself about your customers if you want to get the most out of your campaigns (only the savviest advertisers think to do this!) (pg. 25).

• The concept of relevance and why every profitable campaign focuses on it. Alone, fully understanding this allows you to cope with any changes Google or competitors throw at you! (pg. 30)

• How to take full advantage of misspelled keywords and why most people do it wrong, costing them countless prized terms! If you want to compete with the "Big dogs," then you need every advantage you can get! (pg. 33)

• The proper way to use keyword matching if you want to uncover which keywords are worth your money or are a waste of time -- Plus, how to use it properly to reduce junk impressions, which lower your ads' positions! (pg. 35)

• The importance of conversion tracking to guarantee you're not wasting money on ineffective keywords (you'll be surprised by the amount of keywords that look good, but really bust the bank! (pg. 35-36)

• Why the "pond and bait" concept is crucial to writing killer ads and identifying top-producing keywords time and time again! Without understanding this, you're playing Russian roulette with the success of your campaigns. (pg. 37)

• Get the scoop down to the lowest possible level of what goes into your ads (not just general strategies), but why you use the exact words to create ads that pull like crazy! Now anybody can write killer ads! (pg. 40)

• A real-life example of where a "unique selling position" can allow advertisers to dominate the rankings and how you can generate your own to shoot your clickthrough rates through the roof! (pg. 42-43)

• 8 "qualifiers" you can put inside your ads to completely transform a poor campaign into a top performer -- by eliminating a majority of junk clicks from clueless searchers! (pg 44)

• Why your best ads pack an emotional-punch and how you can use this concept to "super-charge" not only your clickthrough rates, but sales conversion rates as well! (pg. 44)

• How to skip months of testing to find the most profitable ad copy by ethically "stealing" the best ideas from your competitors... and how to then use your new goldmine of data to create new ads that cream the competition! (pg. 45)

• The dynamic headline trick and why every serious advertiser must take advantage of it if they want to dominate their market (plus, a trick to give you the edge over others who are already using it!) (pgs. 46-47)

• 2 tricks to using the display URL to your full advantage (including one to make your website appear more successful) -- nearly all advertisers fail to take advantage of these techniques, costing them a fortune in lost business (pgs. 47-48)

• Why you should put your successful text ads inside your image and video ads if you want them to produce any results (and the reason most advertisers focus on creating a "flashy" image, murdering their sales) (pg. 50).

• 9 simple ad tests smart advertisers perform to unearth the highest producing ads possible! You don't have to settle for poor or simply average performing ads again, while the competition pulls-in all of the best traffic! (pg. 52)

• When the content network can be more profitable than search and may be the only type of advertising you want to use! (pg. 56).

• Why most people mistakenly give-up on the content network at the first sign of trouble -- and easy tweaks to turn a poor performing content network into a profit-producing machine! (pg. 57)

• The huge overlooked opportunity with local ads and why the internet is slowly replacing the phone book (find-out which offline businesses have the biggest opportunity to profit online!) (pgs. 57-59)

• How to generate a stream of easy cash by combining Google and affiliate programs (the "Google Cash" technique). This is probably the easiest and most profitable way for those new to the internet to get started without creating their own products -- and a great way for current advertisers to make some extra cash on the side! (pgs. 61 - 80).

• How to effectively analyze keywords for profitability so you don't waste a fortune on junk keywords -- plus, get deep insight into whether a market is profitable with ease at the same time! (pgs. 65- 68).

• An easy trick to determine whether a market is bankable in minutes by combining Google's traffic estimator tool with a few keywords and a low initial bid price. This technique is perfect for lazy advertisers to find hot markets to sell to, as nothing works quicker! (pg. 67-68)

• 7 advanced tips to picking-out profitable products from the ClickBank market place -- what to look for and why doing this right is absolutely vital to succeeding in the Google Cash game. (pgs. 70-73)

• The refund formula for determining how many customers are returning products on Clickbank. Avoid spending time and money selling a product that is only going to result in your commissions taken back when refunds come-in! (pg. 72)

• 4 components to take your Google cash business to the next level -- so you get paid the maximum amount possible for your time (Why slave away for short-term paydays when you can easily earn two or three times as much?) (pgs. 74-75)

• 3 types of landing pages to bring in the cash with Google cash and when you want to use each. Get a crash-course in understanding the game like a pro! (pgs. 75-77)

• Strategies to bring Google's bid increases, for web pages it doesn't like, to your advantage. Don't settle for outrageous bid amounts when there are countless strategies to profit instead! (pg 79)

• The reason every word counts in your ads and why your ads sometimes are just 1 word away from wild success. This one idea can revolutionize the way you think about AdWords, increasing the size of your bank account as a result! (pg. 81)

• 10 hot landing page optimization strategies to easily double your sales -- if you're not using these, then you're missing-out on a fortune of new sales. Increase your profits without spending more. (pgs. 83 - 87).

• Two strategies to always turn a profit, no matter what Google throws at you or if new competitors jump into the game. (pg. 88)

• A sneaky strategy to get a "Behind the scenes" look at your competitors' clickthrough and sales conversion rates! So, you can find-out if they're doing something more effective that you can easily beat! (pg. 90-91)

• A maintenance system to keep the profits going long into the future -- this is key to avoiding the "Stall-out" syndrome with your campaigns where it starts out good, but the profits slowly drain away! (pgs. 92 - 98)

• Bidding strategies: When you should bid for position # 1 and when it's going to drain your money down the drain! (pg 94-95)

• Why you should be using the ad scheduling tool to reduce junk clicks and impressions -- sucking-up your hard-earned cash! (pg. 97)

More...