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  | 9 Secrets to Sell Your House for More in Any Market Ebook | |
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 | |  | | E-book Category: Real Estate
E-book Title: 9 Secrets to Sell Your House for More in Any Market
Book Description: Dear House Seller,
If you'd like sell your house for the highest price in the shortest possible time regardless of market conditions then read on...this may be the most important letter you will ever read.
People like Donald Trump, Dolf De Roos, Robert Kiyosaki and other real estate experts all realise the importance of maximising the selling price of real estate...but more importantly, how to sell for more when other homeowners can't sell their house at all.
This is what we call a dead market. Prices are going DOWN, not up. There are more houses on the market than there are buyers wanting to buy. This causes an oversupply and FORCES house prices down. Demand is low or non-existent. Buyers are in a seat of power, Sellers are NOT.
When the market's dead, when there are zero buyers, when house prices are spiralling downwards, most homeowners wonder "Will my house ever sell?".
Real Estate Agents are part of the problem, rather than the solution. Keen to eek out an existence, they encourage buyers to 'make an offer', then they SLAM the homeowner, pressuring them to take the offer. After all, what if prices go down even further?
Having been misled by real estate agent hype, and perhaps even by well meaning friends, sellers are left the victims of a failed attempt (or attempts) to sell their house.
Sellers become HELPLESS. Some become DESPERATE.
If you've ever been in this situation or you're in this situation right now and have become disillusioned and frustrated wondering why your house won't sell then don't despair. There is hope. Your house will sell...IF you take some simple steps from today forward...
Imagine harnessing the power to attract your house's target buyer through effective, emotionally-driven, buyer-magnet marketing (without spending a fortune running ads that promote the agent instead of your house).
Imagine receiving the key to outselling neighbouring houses... getting the best house selling price...having more fun...saving yourself thousands of dollars in ineffective advertising...and avoiding months of house selling STRESS.
Former Real Estate Agent Matt Adams reveals the quick and simple secrets to selling your house for a TOP PRICE...regardless of the state of the property market...
The truth is...
You Can...It's Simple...Anyone Can Do It.
All you need are the insiders' house marketing secrets.
You could talk to a local agent who has been marketing every house the same way, year after year without giving a thought about the house's target buyer, where they are, how to reach them most effectively, how to do it quickly, how to save the seller a fortune and how to get the buyer to pay MAXIMUM price for a house.
You could attend a real estate marketing seminar. This might cost you $1,000 or more. You could read real estate or marketing books.
But these will show but a tiny fragment of what you really need to know. You need the real 'How to" information that can be put into action TODAY to sell your house, am I right?
Matt will reveal the Two Underutilised Secrets Guaranteed to Give Your Property THE EDGE.
You'll learn How to Attract the Right Buyer Through Effective Target Marketing...You'll know Who will buy, Where they are, and How to reach them most effectively.
In almost a decade in the real estate industry Matt has worked closely with house sellers who have shared their frustrations, their fears, their pain and their worries over selling their house.
This revealing ebook contains the secrets to the critical things you must know BEFORE you put your house on the market. Without this knowledge, you might be headed for DISASTER.
Here's what you'll receive in 9 Secrets to Sell Your House for More in Any Market:
Selling House Secret # 1:
How to Prepare Your House for Marketing Success
With Selling House Secret # 1, You'll Discover:
- Marketing vs Advertising and why you must understand the defining difference
- How to prepare for your target buyer to buy
- The two underutilised secrets guaranteed to give your property THE EDGE
- The must-ask questions to define your target buyer
- The best window of opportunity to sell a house and why many sellers miss this opportunity
- The power of knowing what are the comparable properties for sale in your area
- Whether or not an Auction is the best method for selling your house and why
- How to turn tenants into your house selling partners
Selling House Secret # 2:
How to Attract the Right Buyer Through Effective Target Marketing
With Selling House Secret # 2, You'll Discover:
- What type of buyer your house will appeal to and what buying stage they're at
- The demographic profile of your target buyer - their likely income level and their wants and needs when buying a house
- Where your target buyers are so you can present your property to as many of these potential buyers as possible
- How to reach them most effectively
- The essential components of a successful marketing campaign
- Why solely using the Internet to market your house could be the worst vehicle to advertise your house
- The negative messages that the majority of house sellers send to buyers and how to avoid them
Selling House Secret # 3:
How to Market Your Property for Maximum Response
With Selling House Secret # 3, You'll Discover:
- How to create first impressions to entice buyer interest
- How to spot amateur photography a mile away
- Why your agent is the worst person to photograph your house
- The power of virtual tours
- How the for sale sign, the photos, the ads and the copywriting are all a reflection of the financial value of your house and how to make the best use of these marketing tools
- How to capture your buyer's emotions and entice them into your house
- The true power of IMPACT Advertising
- Why you can't sell a secret, but how most house sellers try to
- Why the size of the ad gives a perception of the value of the property
- Why running small ads over a period of months could kill the possibility of achieving a high sale price
- Why the open for inspection is one of the most important elements of your marketing campaign
Selling House Secret # 4:
Selling Emotions vs Selling Facts - Delivery is Everything
With Selling House Secret # 4, You'll Discover:
- Why the words you use in your marketing are so important and when written correctly how they will infiltrate your buyer's mind with amazing results
- Why most real estate advertisements sell facts and how to avoid this potentially fatal marketing mistake
- How to exploit the unique attributes of your house and market your house with a 'twist'
- The real reason why good copywriters insert key 'emotional' words within the copy
- How to select the most effective descriptive words that address the true features, benefits and attributes of your house
- How to highlight your house's unique 'personality' and how to bring it to life through your entire marketing
- How to market your house to appeal to your target buyers unique tastes, preferences and buying stage
- Why your house's history could be its most effective marketing tool
Selling House Secret # 5:
Where to Market Your House for Maximum Response
With Selling House Secret # 5 You'll Discover:
- What to write in your ad for ANY real estate websites to lure buyers to YOUR ad
- Why local newspapers may be vital to sell your house
- The traditional pattern of advertising that house owners adopt and why you should do the opposite!
- Why interstate newspapers could be your strongest opportunity to sell your house
- Why the quality of paper you use for local letterbox drops could be sabotaging your chance of selling
- Uncover the myth of 'database marketing' that most agents hang their hat on
Selling House Secret # 6:
How to Price Your House for Hungry 'Today' Buyers
With Selling House Secret # 6, You'll Discover:
- How to differentiate between 'Today' buyers and 'Tomorrow' buyers
- The 7 pitfalls of overpricing your house and how most homeowners ignore them
- How most homeowners condemn their property to months on the market and how to avoid this expensive exercise
- How Open-listing your house affects your end selling price and how you can avoid this costly mistake
- How to determine true market value of your house
- Why advice from well-meaning friends and family could subject your house to lengthy selling delays
- Which person's feedback is the only feedback that counts in assessing the true value of your house
- Differentiating between YOUR market value or TRUE market value
- The predominant pattern sellers follow in today's market and how not to be one of them
Selling House Secret # 7:
How to Select the Right Real Estate Marketing Agent
With Selling House Secret # 7, You'll Discover:
- Why selecting the right real estate agent can make the difference to selling your house for the highest price or failing to sell at all
- The 8 P's to look for when selecting a real estate agent
- What to do if your house doesn't sell
- The pros and cons of open listing your house vs appointing an exclusive agent
- Why accepting free advertising from an agent could sabotage any chance of receiving the highest sale price for your house
Selling House Secret # 8:
Negotiate for Win/Win
With Selling House Secret # 8, You'll Discover:
- How negotiation is the critical point of any real estate transaction
- Discover what would cause a buyer will walk away from a contract
- How to use urgency to your advantage during negotiations
- Why letting buyers 'sleep on it' can sometimes prove fatal to negotiations
- How to use smart questioning to create a happy medium for both yourself and your buyer
- Why negotiations should never continue unless it's on a contract document
- How thinking creatively during negotiations could salvage a potentially lost deal
Selling House Secret # 9:
Your SOLD Focus
With Selling House Secret # 9, You'll Discover:
- How to use The Secret to sell your house
- The power of focusing on your ultimate house selling outcome
- How to attract the right agent to sell your house
- How to profile and attract your 'Ideal Buyer'
- The final must-ask questions before you place your house on the market
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