If I Handed You A Blueprint of 76 Specific Action Steps To Improve Your Station's Website, Would You Be Willing To Take Action Starting Today - So You Could Begin Seeing The Results Tomorrow?
A Sampling of The 76 Ways:
- Your site has exactly 10 seconds in which to accomplish this. Any longer than that, and your visitors leave. (14)
- Your Weekly Web Meeting - who should be there, what should be discussed (29)
- Why you should avoid committing the incredibly destructive mistake that many station websites make when using audio (67)
- What you must acquire immediately to protect your station against "the unexpected" (50)
- What should be on your home page - but probably isn't (22)
- What should be on every page of your site (but probably isn't) (17)
- The very first question to ask when designing (or redesigning) your site (30)
- The three things you must know about each of your Web visitors (6)
- The strategy that is guaranteed to drive lots of traffic to your site (4)
- The single most important thing you must teach your webmaster (76)
- The hallmark of a typically terrible radio website: Why you must avoid doing this (13)
- Rules for "air staff photos" (40)
- If your site uses this, you're in trouble. (And you probably need a new webmaster.) (7)
- How to use other companies' Internet Research & Development budgets (legally!) to make your website better...for free (1)
- How to learn exactly what your visitors want to find on your site (49)
- How to keep your Web designer or hosting service from stealing your online real estate (51)
- How to guarantee that your visitors will be unsatisfied with your site. (Unfortunately, you see this at many station websites.) (27)
- How to get the most out of your user logs (48)
- How to dramatically increase the number of people who sign up for your "opt-in" list (55)
- How to advertise your website on-the-air (74)
- A well-intentioned design choice that frustrates your visitors. (You'll need to explain this to your webmaster.) (18)
- A stupid design choice made by station websites around the world - that instantly brands them as "amateurish" in the eyes of their visitors (20)
- A simple yet ingenious trouble-shooting system that none of your competitors has thought of (5)
- A simple trick to make sure everyone who looks for your website actually finds it (44)
- A mistake you're probably making in your on-air website promos - and how to correct it immediately (45)
- A little-known approach that will make your site a smash hit with your audience (32)
- A common mistake that frustrates users, discourages repeat visits, and cripples you with search engines (33)
