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 | 7 Steps to Building a Better Niche for Real Estate Agents Ebook | |
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 | |  | | E-book Category: Business
E-book Title: 7 Steps to Building a Better Niche for Real Estate Agents
Author: Martha Woodbury
Book Description: "Now, you too can discover
the exact steps any agent can take
to start attracting more
new, repeat and referral customers"
- In a convenient downloadable e-book format,
- In less time than it takes to savor 3 cups of fresh brewed coffee,
- With personal, one-on-one email follow-up and support whenever you need it. All you have to do is ask.
The new, The Prospect Generator - Profit Generating Workbook - 7 Steps to Building a Better Niche for Real Estate Agents real estate marketing e-book can help any agent answer some tough business and marketing questions, like:
Are you working only with your best customers?
Does all of your marketing speak directly to them?
Do you give your best customers compelling reasons to work only with you, out of all of the other options they have available to them today?
How Effective Is Your Current Marketing?
Marketing and prospecting are tricky and expensive business and whether you are able to help 3 new customers a month, or 5, will make a big difference in your profit picture.
As agents, we waste hundreds, perhaps thousands of dollars a year out of our profits on marketing that doesn't speak to anyone in particular. We place generic ads and send out tons of bulk mail in the hopes that someone who is ready to either buy or sell will see our marketing and give us a call.
We all know that just hoping to be in-the-right-place-at-the-right-time is costing us a small fortune. We know it, but we do it anyway.
Why?
Would it make sense for your business to develop a compelling, consistent marketing message that would set you apart from all of the other agents in your office? In your town? A marketing message that offered tailored benefits to your prospects and customers and one that would make it easier for them to identify and find you.
We No Longer Control The Flow of Information
In today's 'Information Age', where everyone has almost instant access to more of the exact information they need to make sound buying and selling decisions, every agent could benefit from developing more compelling reasons for people to do business with them.
With :
MLS Data available on your own web site
Market evaluations on-line
FSBO listings on-line and in MLS
County property records on-line
100's of other agents and REALTORS(R) from your area in the same week-end real estate sections, in each of the off-the-shelf real estate books and magazines, and linked from Realtor.com, HomeSeekers.com, HomeAdvisor.com and with their own web sites that has the same information as yours.
Now banks and mortgage companies want to get right into the middle of the real estate transaction by being able to show and sell any property.
Your prospects and customers have so many more options today. It's time to set yourself apart from the others by developing a niche of your own.
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