E-book Category: Business E-book Title: 46 WAYS TO RAISE PRICES - WITHOUT LOSING SALES Author: Marlene Jensen Book Description: 12 "invisible" ways to raise prices
Yes, 12 of the 46 pricing strategies in this book are ways you can raise prices -- without customers even noticing it.
See, pricing isn't all logic.
Our brains are set up to notice some things in our environment and not others -- even when they're right in front of us.
For example, you've probably already noticed that many merchants price at $9.99 instead of $10. Those who have tested the two prices have found that they can increase orders 5-15% by dropping that penny.
Is this logical? Should a penny difference in price cause 10% more people to buy the product? No way.
Proof: Try changing your price from $9.99 to $9.98 and see if you get 10% more buyers! (Hint: I've tested those two exact prices and there was no difference in buyers.)
Now... suppose your current price is $9.98. Or $9.90. And suppose you raised it to $9.99. Or suppose your price was $88 and you raised it to $89.
Would your customers notice the difference? Probably not.
Memory tests with consumers have shown that most of them remember $9.90 OR $9.99 as "9 something." And most of them remember $88 OR $89 as "high 80s."
Could you use an extra buck or two profit from each sale?
OK, you may say, but you already know this tactic? Well... fortunately there are 11 more tactics in this section that use what we know about consumer psychology to find opportunities to raise prices.
Read my bio about another tactic I used personally to increased prices 31%. The result? Not only did I get the much higher price, I also got MORE buyers!
Or... read the testimonial right below about how one businessman raised his prices 20% -- and none of his customers even noticed! (Because he was able to use tactic #10 from this book!)
What other tactics do you get?
Maybe what will make big money for you is a small change in what you're offering. One of the tactics shows you how to break down what you're selling into pieces of value -- then how to build it back up into a product worth much more than previously.
Maybe it will be a pricing tactic that shows you how to reposition your product in your customers' minds. If you change their perception of your value to them - they'll be happy to pay more.
Example: many high-priced B-to-B newsletters have made those prices acceptable by repositioning their newsletters as "cheap consultants" instead of "expensive newsletters." Comparing a $600 subscription to a $10,000 consulting fee makes that $600 look like a real bargain!
Do you offer coupons? Rebates? Discount promotions?
No? This book can show you how to increase sales with one or more discounted offers -- and still end up with MORE NET CASH.
Yes? Here's how to improve what you're doing -- so you get the same unit sales, but with more CASH.
"Tweak" what you offer - so you can price higher
Sometimes the best way to increase profits is to change what you're offering. You may need only a very small change! You'll learn 9 different tactics that use product changes to increase prices - and profits.
Do they work?
They did for the publisher who added 5 pages to a book and was able to raise the price from $27 to $47 - and still sell 98% of the units they were selling previously. Of course, just any 5 extra pages would not have worked. This was successful because those pages changed the value that potential customers perceived in the product.
You get a checklist to use for YOUR product or service. So you can see if you can raise your prices - with just a small change in what you offer.
...
Table of Contents:
Introduction - How to get the most from this book
Section I - Opportunities provided by your competitors Two tactics
Section II - Change your customers One tactic
Section III - Price-only changes Twelve tactics
Section IV - Product changes Nine tactics
Section V - Product repositioning Two tactics
Section VI - Packaging changes Four tactics
Section VII - Distribution changes Four tactics
Section VIII - Promotion changes Six tactics
Section IX - Changes with salespeople & price negotiations Six tactics
