E-book Category: E-Marketing
E-book Title: 200 Marketing Ideas for Your Website
Book Description: Dear friend
This is a risk-free offer. No matter what type of business you're in, you'll find powerful ideas to attract traffic to your website and convert visitors to loyal customers. And if you don't learn any new effective strategy from your book, you'll get your money back. It's a 100% life-time no-hassle guarantee.
Tell me...
- Are you tired of trying to come up with 'creative' ideas for your website to out-do your competition?
- Are you sick of paying for online advertising that return poor results? People click on your ads, go to your website but leave in no time.
- Have you had enough of competing on price and therefore lowering your profit margins?
Now, think about how much you would save on time and money if you could simply model successful online marketers.
How much easier and quicker would it be to apply their already tested strategies to your website rather than starting from scratch.
Who has bought '200 Marketing Ideas for Your Website'?
Microsoft library, whose role is "to help drive our vision for Microsoft employees to be at the forefront of information work", has bought one copy then came back for more. The same happened with Adobe Systems. Wouldn't you like to know what big players find in '200 Marketing Ideas for Your Website' and why they're buying not only one copy but several copies for their staff?
On my list of customers, I also have entrepreneurs, marketing managers, universities, professional associations, libraries and the list goes on... Some businesses even buy signed copies for their customers. What a far more original, personalised and long-lasting gift than promotional pens and other trinkets!
Would it be useful for you?
First let me tell you that it's not one of those books with hype and little content. No, it's a classic! Sound and successful strategies that savvy online marketers use because those techniques work.
Do you have time to research hundreds and thousands of websites to find out what great ideas to apply to your website? The good news is that you don't have to. I've studied over 2,000 websites for you, which took 6 months of intensive research.
I'm Henriette Martel-Lawson, website strategist, professional speaker and member of the Australian Marketing Institute.
I've found that too many internet marketers simply aren't reaping the financial rewards that their website should be generating.
With this book, you get 200 best website strategies. It's not only based on my expertise but also on the knowledge and experience of sharp online marketers across different industries. There is so much to learn from our peers!
How can these strategies benefit your business?
With simple instructions, 262 real-life examples and even screenshots to demonstrate how marketers have applied those ideas, anyone can improve their site's content - in a way that will generate increased traffic and sales.
Would you like to know how to... - Optimize your website for higher rankings on organic search engine results -
This is free advertising for your website!
- Retain visitors and build a faithful client base -
Keep your visitors engaged and coming back for more!
- Present your products and services in a highly professional light -
Your website is a reflection of your company as a whole; ensure that you're sending the right message!
- Elicit feedback and use it to improve your site -
Find out what your visitors are really thinking and use it to target new and continued business!
- Improve your customer service -
Could you be doing more to satisfy your existing clients?
- Build a database of qualified leads -
Discover how to determine which clients are most interested in your products or services and solicit their contact information!
- Solidify your reputation online and off -
Build a reputation and image that will attract new clients and keep your existing ones faithful to your company!
- Sell and cross-sell your products -
Learn the secrets of maximizing the revenue generated by your existing products!
There are five main reasons why it's crucial that you have valuable content on your website.
Useful, comprehensive and relevant web content is ... - The best tool to build relationships with potential customers. You want people to stay as long as possible on your website to research, interact and shop. Research says that the longer visitors are 'glued' to your website, the more likely they will act upon your information. The whole idea is to gain visitors' trust so they feel comfortable to leave their personal and credit card details.
- The best organic search engine listing tool. Search engines look for the most useful and relevant information to keywords entered by their users. For top placement on their search engine results, you need to meet their criteria. A placement based on the merit of the website is called 'organic search listing' compared to a paid listing such as with Google AdWords.
Research reveals that 70% of people click on organic search engine results versus 30% on paid listings. Organic referrals are free and long-lasting. No such thing as payment to secure top listing and when you stop paying, your listing disappears and your traffic drops. Organic referrals - a cheap, effective and long-term strategy to gain online visibility while cutting your online advertising costs!
- The best tool for viral marketing. Viral marketing is the word-of-mouth equivalent, email gossips that spread like viruses. Have you ever emailed a link to a friend or colleague because you want them to check a site because it's 'interesting' or simply 'cool'? That's what it's all about; you want people to refer others to your site. Free referrals are far more credible than costly ads.
- The best link popularity tool. Could you benefit from a referral from another website? Many popular customer-focused websites will display useful links to websites that could benefit their customers. These could drive to you free qualified leads pre-sold to your reputation.
- The best tool to differentiate your website from your competitors. Have you ever bought a CD or any other item on impulse without comparing prices elsewhere and just because you trusted the business owner or simply enjoyed your shopping experience? Sounds familiar? Well, that's what successful online marketers do. They win customers with information, interactivity, expertise and credibility. That's much better than competing on price isn't it?
200 Marketing Ideas for Your Website
It's an incredible source of successful strategies that you can refer to over and over again when you run out of ways to spice up and inject a performance boost to your website.
But don't expect to be able to apply all the ideas at once. There's too many!
Every time you read a few lines of your book, you'll discover tips and strategies through new eyes and come away with fresh ideas.
These ideas are not 'airy fairy' theoretical concepts but practical web content ideas you can implement now.
What's more, your trustworthy book of ideas will only cost you a tiny fraction of the hourly rate for a consultation with me or any reputable online marketer.
Your faithful website companion will always be there when you're stuck for brilliant ideas. It's jam-packed with simple, innovative and inexpensive strategies to attract new and repeat visitors to your website and more so, to convert them to paying customers.
Here's only a few of the many powerful strategies you'll learn... - How to demonstrate the 'quality' of your product (page 25)
- How to make visitors appreciate and value your product imperfections, if any (page 27)
- How to convince people that you are the expert (page 51-55)
- How to position your product by creating the appropriate 'feel' for your target market (p 28)
- How can you picture a service when it's intangible (page 30)
- 4 different ways to transform your product into a unique or exclusive item (page 34)
- 9 effective ways to avoid clutter on your website (page 35-42)
- 6 clever ideas for unique web content that will set you apart from your competitors (p 43-49)
- How to use outbound links to boost your credibility and search engine ranking (page 59)
- 6 interactive tools to add fun and accelerate the buying process (page 62-65)
- How to get the most from your testimonials (page 68)
- 5 good reasons to pre-sell or sell your product before it is not yet available (page 75)
- 4 effective ways to use 'cross-selling' to boost the size of your orders (page 85)
- 5 critical elements that make or break cross-sell opportunities (page 85)
- 16 profitable sales promotion ideas (page 89-99)
- 12 different ways to rapidly increase your database (page 107-117)
- How to get customers of your customers on your database (page 114)
- 16 easy and effective ways to create your own community for more traffic and loyal followers (page 119-129)
- Where to find free stuff to give away on your website
- A simple but hardly used method to draw new visitors and boost your income (page 138-139)
- How to get people to study your web pages attentively and not just browse them (page 140-144)
- Two highly profitable and easy methods to sell to people on your database (page 153)
- How to use your website to save money on printing and promotion costs (page 85)
- How to persuade people to hand you their money or give their personal details when they don't know you from a bar of soap (page 160-163)
- Useful tips to improve your ordering process (page 164-168)
- What the worst mistake people do with their 'About' section (page 169)
- How to learn about failings in your products and business system before you lose sales (page 194)
- Why visitors fail to provide feedback (page 194)
- How to use interactivity to find your visitors' needs and expectations (page 197)
- A brilliant way to obtain free and unique web content from visitors (page 117)
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