|
 | 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE Ebook | |
|
 | |  | | E-book Category: Business
E-book Title: 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE
Author: Dan O'Day
Book Description: For radio station program directors only.
101 Strategies to:
Look, I don't want you to make a mistake.
You should order this book only if you meet the following two criteria:
You are a radio station program director.
You're already at least somewhat familiar with my work and my approach to creating unique, winning radio.
Why Must You Be A Program Director
To Use This Book?
Because this isn't a book of radio theories.
It's not a collection of thoughts, advice, and wisdom.
It's not the kind of book you can read in your leisure time and, when you've finished, you'll immediately be better at your job.
It's a book of 101 things for you to do to improve your radio station.
Just reading this book without doing anything won't help you.
If you're not responsible for your station's programming staff, then you won't have the authority to implement most of the 101 powerful strategies outlined in this book.
No, I'm not trying sell via "reverse psychology."
I really mean it: Please do not order this book if you're not a program director (or equivalent title).
Why Must You Be Familiar With Some of My Other Work?
Because if you've never heard of me, I have no credibility with you.
If I have no credibility with you, you'll be tempted to dismiss some of the 101 strategies as "too wild" or "too tame" or "too weird" or "too obvious" or....
I want you to have this book only if you already have reason to believe that when I talk about radio programming, I know what I'm talking about.
You don't have to agree with everything I've ever said.
You don't have to think I'm a genius.
But you do need to know enough about me to have decided, "O'Day's a pro, and he knows his stuff. I won't blindly do whatever he says, but I trust him enough at least to consider each of these 101 strategies."
"Your Seminar Should Have Been A Book."
101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE began as a live seminar that I premiered at PD Grad School.
A Few of My Favorites of the 101 Strategies
- How your local newspaper will (unwittingly) provide you with valuable Audience Interest Research (Page 10)
- Where to find dozens of original programming ideas not already being done in your format...in a single day... without leaving home! (Page 13)
- Incredible motivator for your Production Director (Page 22)
- Historical Log Analysis (Page 29)
- How to exploit the history of your market's "Heritage Station" - whether that station is you or your competitor! (Page 32)
- The Celebrity Hit List (Page 49)
- Music Stations: How to get superstar artists to volunteer to be your disc jockeys! (Page 54)
- How to turn your bookkeeper into a member of your promotion department (Page 91)
More... | 
|
| | | | | |  |
|  |
| Recommended Product for "101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE" | | |
| |  | |  |
|
