For radio station program directors only.
101 Strategies to:
- Whup the Competition!
- Inspire Your Team
- Increase Your Ratings
- Defend Your Turf
- Add Revenue
Look, I don't want you to make a mistake.
You should order this ebook only if you meet the following two criteria:
You are a radio station program director.
You're already at least somewhat familiar with my work and my approach to creating unique, winning radio.
101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE began as a live seminar that I premiered at PD Grad School.
A Few of My Favorites of the 101 Strategies
- Where to find dozens of original programming ideas not already being done in your format...in a single day... without leaving home!
- The Celebrity Hit List
- Music Stations: How to get superstar artists to volunteer to be your disc jockeys!
- Incredible motivator for your Production Director
- How your local newspaper will (unwittingly) provide you with valuable Audience Interest Research
- How to turn your bookkeeper into a member of your promotion department
- How to exploit the history of your market's "Heritage Station" - whether that station is you or your competitor!
- Historical Log Analysis