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  | 1001 Newbie-Friendly Tips Ebook | |
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 | |  | | E-book Category: E-Business
E-book Title: 1001 Newbie-Friendly Tips
Author: Bob McElwain
Book Description: Table Of Contents
Introduction - How To Use This Book
Chapter 1
Stake Your Claim
How Do You Define Success? - While making a million bucks is unlikely, you can make a good living.
What's It Cost To Start An Online Business? - There are costs in starting any business, online or offline.
One Path To Online Success - There are lots of paths leading to success; this is one of the best.
Niche Finding Made Easy - Niche marketing is the only way to go.
Define A Niche, Then Conquer! - Success depends upon defining a niche within which you can dominate.
Knock Off The Guru! - If you find a guru dominating the niche you want, see if he or she can be toppled.
The Vortals Are Coming! - If you have found a niche, but lack a great product, consider building a vertical directory.
Who Do You Want To Sell To? - The key question may not be what to sell, but who to sell to.
Plan Your Way To Success - Without a solid business plan, you are doomed to fail.
Learn How To Win - Many willing to do the work required are not prepared for the associated learning task.
The Ultimate Shoestring Startup! - Follow this plan to start a business without spending a dime.
Chapter 2
Getting Your Site Right
Website Baseball - You're Out! - A website is also governed by rules and the umpires are your visitors.
If You Want A Website, First Comes HTML - A free way to learn HTML, the language in which web pages are written.
Conventional Formats Work - A website should follow certain conventions, as do all publishers.
Boring Is Best - Before deciding on the basics for your site, look at what others are doing.
Make Your Own Rules! - There are a lot of rules about site building. Select the best among them.
The First Fold Makes Your Site! - The first fold may matter more than the rest of the site combined.
I Built It, But Nobody Came - If a site fails, it suggests the lack of a sufficient structure and business plan.
Are Free Graphics Really Free? - As with a lot of things on the Web, it takes time to find the right graphic.
Take Credit Card Orders On The Cheap - An inexpensive way to begin taking credit card orders right now.
Choose Your Merchant Account With Care - When it's time to get a merchant account, be sure to ask the right questions.
Expand Your Business To The Web? - The only reason for a website for your business is to increase profits.
Chapter 3
Website Basics
Reversing Surfer Mania - How to slow those surfers who arrive as over-opinionated maniacs.
Who Do I Believe? - Here are things that lead to failure of a website. But can you believe these arguments?
Building Consumer Confidence - Without a storefront and tangible goods, online businesses are at a disadvantage.
How Do I Sell Products Produced By Others? - The best way may be the indirect or soft sell.
Can You Risk Supporting An Affiliate Program? - You may find you can not afford the risk of supporting one.
Does Your Site Tell The Truth? - A alternative to great advertising copy is to tell the truth.
Is Your Site Ready For This? - Ahead is a truly awesome change. Can you deal with it?More... | 
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