To have great poets, there must be great audiences, too.





Here's What This eBook Will Teach You:

  • Winning without billboards or television campaigns
  • Why most outdoor and TV advertising are wasteful
  • Where to deploy your Promotion Vehicles - aka, where to send your van drivers
  • Where and how to park your vehicles at events. (Once again, this sounds like something so simple that it can't possibly be important. And once again: Paige is a genius at this stuff, and with STREET-LEVEL MARKETING you'll have his genius working for your radio station.)
  • What you need to teach your promotion staff about First Impressions
  • The psychological profile of the perfect Street Teamer
  • The one word that should dominate the walls of your War Room
  • The essence of promotions
  • The crucial psychological factor to understand about your at-work listeners
  • Slight-of-Van: How to make just a couple of station vehicles appear to be a full-fledged fleet
  • STREET-LEVEL MARKETING at your listener's workplace
  • Non-Traditional Marketing
  • Niche Delegation. (If you're the Promotion Director, you can't do this kind of potent STREET-LEVEL MARKETING all by yourself. You need to know what to delegate... How to delegate it... And to whom to delegate it.)
  • Key lifestyle differences between you and your listeners
  • Importance of awarding Lifestyle Prizes. (Not just "the lifestyle of people who listen to this format." You'll learn the importance of prizes that match the lifestyle of your particular market.)
  • How to use STREET-LEVEL MARKETING to increase your strength in ratings-weak geographic areas
  • How to strategically deploy your station vehicles. (Very few stations get their money's worth from their vehicles. After you've learned STREET-LEVEL MARKETING, yours will.)
  • How to start your own Street School
  • How to recruit and train your Street Team
  • How to make sure your van drivers are exactly where they're supposed to be
  • How to get far more from your promotion and intern staffs
  • How to get "hired" by your listeners
  • How to build Listener Loyalty
  • How (and why) to expand your Creative Brain Trust
  • Four things your on-site promotion staff probably do that discourage on-site traffic
  • Exactly how and where on the road your van should be driven. (Sounds odd, doesn't it? Paige truly is a genius; when you read his "van driving instructions," you'll agree.)
  • Establishing your War Room. (Yes, Paige uses lots of military metaphors. But STREET-LEVEL MARKETING is not about attacking your competitors. It's about winning the audience.)
  • Determining exactly where your listeners are at any given time
  • Creating & maintaining Hall Vibe
  • Changing the dynamics inside the radio station
  • Appropriate body language at station events
  • Appointing your Street General
  • A certain vehicle you should be using weekly to thrill your listeners
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