Here's What This eBook Will Teach You:
- Winning without billboards or television campaigns
- Why most outdoor and TV advertising are wasteful
- Where to deploy your Promotion Vehicles - aka, where to send your van drivers
- Where and how to park your vehicles at events. (Once again, this sounds like something so simple that it can't possibly be important. And once again: Paige is a genius at this stuff, and with STREET-LEVEL MARKETING you'll have his genius working for your radio station.)
- What you need to teach your promotion staff about First Impressions
- The psychological profile of the perfect Street Teamer
- The one word that should dominate the walls of your War Room
- The essence of promotions
- The crucial psychological factor to understand about your at-work listeners
- The STREET-LEVEL MARKETING mindset
- Slight-of-Van: How to make just a couple of station vehicles appear to be a full-fledged fleet
- STREET-LEVEL MARKETING at your listener's workplace
- Non-Traditional Marketing
- Niche Delegation. (If you're the Promotion Director, you can't do this kind of potent STREET-LEVEL MARKETING all by yourself. You need to know what to delegate... How to delegate it... And to whom to delegate it.)
- Key lifestyle differences between you and your listeners
- Importance of awarding Lifestyle Prizes. (Not just "the lifestyle of people who listen to this format." You'll learn the importance of prizes that match the lifestyle of your particular market.)
- How to use STREET-LEVEL MARKETING to increase your strength in ratings-weak geographic areas
- How to strategically deploy your station vehicles. (Very few stations get their money's worth from their vehicles. After you've learned STREET-LEVEL MARKETING, yours will.)
- How to start your own Street School
- How to recruit and train your Street Team
- How to make sure your van drivers are exactly where they're supposed to be
- How to get far more from your promotion and intern staffs
- How to get "hired" by your listeners
- How to build Listener Loyalty
- How (and why) to expand your Creative Brain Trust
- Four things your on-site promotion staff probably do that discourage on-site traffic
- Exactly how and where on the road your van should be driven. (Sounds odd, doesn't it? Paige truly is a genius; when you read his "van driving instructions," you'll agree.)
- Establishing your War Room. (Yes, Paige uses lots of military metaphors. But STREET-LEVEL MARKETING is not about attacking your competitors. It's about winning the audience.)
- Determining exactly where your listeners are at any given time
- Creating & maintaining Hall Vibe
- Changing the dynamics inside the radio station
- Appropriate body language at station events
- Appointing your Street General
- A certain vehicle you should be using weekly to thrill your listeners
